Covers Sell

Covers Sell

Modern Cat on the Prowl

Posted by Scott On May - 4 - 2016

 

check_mark_125x125I’ll bet you didn’t know that Modern Cat  magazines is Canadian.  This title is perfect bound, has glossy covers, and it is nice and thick. Canadians should take pride that this home-grown title is also posting some eye-popping sales in the USA too.

Modern Cat is published twice a year, and retails for $5.95.

Here in Canada, the Fall/Winter 2015 issue sold thru at an impressive 42%, and sales were up by 26.7% from prior year! Their Spring/Summer 2015 issue sold thru at a solid 36%, and sales were up 50%!

In the USA, the Fall/Winter issue sold-thru at  33%, and sales were up 45%.  While the Spring/Summer 2015 issue sold-thru at an impressive 38%, and sales were up by 125%! Extremely impressive!

The covers are fun, and well made, with good use of the important selling space, nice starbursts, with benefit-oriented sell lines.

 

FallWinter 2015SpringSummer 2015

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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