Covers Sell

Covers Sell

2016 Trail Special

Posted by Scott On March - 31 - 2016

The 2016 Trail Special (from Canadian Running) hit newsstands on March 21st, 2016.  Last year’s Trail Special was the best-selling issue of the year.  Only the 2010 Trail Special ever sold more copies.  Wholesalers and retailers please be reminded to keep it on shelves…as it is an annual.

2016 Trail Special

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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