Covers Sell

Covers Sell

9th Straight Year of Growth

Posted by Scott On January - 29 - 2016

check_mark_125x125Fly Fusion Magazine was launched in 2006, in both Canada and the USA.  Unlike many Canadian magazines, Fly Fusion’s ambition was to become not only Canada’s Fly Fishing Authority but to become North America’s Fly Fishing Authority (current tag line).

This high-quality, perfect bound, quarterly magazine retails for $7.95 in both Canada and the USA.   With the US dollar trading at nearly a 40% premium, the value of the U.S. Newsstand sales is a substantial bonus, for this BC-based publisher.  Sales have been up every year for 9 straight years!


USA Sales Growth By Year:

  • 2007…up 2714%
  • 2008…+54%
  • 2009…+ 6%
  • 2010…+11%
  • 2011…+18%
  • 2012…+7%
  • 2013…+8%
  • 2014…+9%
  • 2015…+5%

“The sales growth of Fly Fusion is something we are very proud of, says Jennifer Bird, Publisher.  “It validates our efforts to produce a magazine of the very highest quality.”

Newsstand sales in Canada are strong too…2015 is the best year yet.   Sales are up 10% in 2015, with 3 of the 4 issues posting sales gains, and the Fall 2015 issue setting a new sales record for that time slot.


The Spring 2016 issue will hit newsstands February 22nd, 2016.

Spring 2016 (Small)


Winter 2016 (Small)Fall 2015 (Small)

Summer 2015 (Small)Winter 2015 (Small)


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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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