Covers Sell

Covers Sell

Trump For Dummies

Posted by Scott On January - 22 - 2016

cover_of_the_week-125x125The February 1st, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies

From Wikipedia, the free encyclopedia
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.

Wikis_for_Dummies_cover

mme01fe2016

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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