Covers Sell

Covers Sell

Canadian Scrapbooker Re-Brands to Creative Scrapbooker

Posted by Scott On January - 20 - 2016

thenandnow_125x125The dynamic duo that launched Canadian Scrapbooker 10 years ago has announced that they are changing the magazine’s name to Creative Scrapbooker.

Katharina Doyle (Co-Founder & Publisher) and Jackie Ludlage (Co-Founder & Editor-In-Chief) have also announced that they will be making the magazine available in the USA at select Barnes & Noble stores.

“After 10 years of developing a reputation as an inspirational and technique-rich magazine that is available in both print and digital formats, this new name will embrace their international growth plans,” says Scott Bullock, newsstand strategist.  “Newsstand sales of this high quality publication have been up for six straight issues over the past year and a half.”

The new name debuts with the Spring 2016 issue, which goes on sale February 29th, 2016.  The magazine’s cover price remains $11.99.

“We are pleased to take this opportunity to rebrand and rename our magazine to showcase the talent we have in Canada, and we now invite our international readers to be a part of each upcoming issue.  We hve grown into a company that has global reach, and we want to reflect that within our magazine, ” say Jackie Ludlage.  “We will continue to have the same dedicated, energetic, and creative team that our readers and followers have come to know and love.”

“Our name change to Creative Scrapbooker reflects the importance of our social media identity.  We feel this is the right time to re-brand and grow,” says Katharina Doyle.

Canadian Scrapbooker was created in 2005 and has become an innovative global leader in the paper crafting industry.  The magazine was the dream of two women in Alberta, who set out to give Canadian paper crafters a voice.

Canadian Cover:

2016 Spring1 (Small)

USA Cover:

2016Spring2 (Small)

 

Previous Look:

 

2015 Fall (Small)2015 Winter (Small)

 

 

 

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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