Covers Sell

Covers Sell

Legion Refreshes Look

Posted by Scott On January - 20 - 2016

thenandnow_125x125Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop:

“We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed the look and content of the magazine. More pages are being devoted to coverage of Canada’s military history and current issues related to veterans and defence. New sections have been added, including “Heroes and Villains”, “Artifacts” and “My Story”—we hope you enjoy them. Also during this anniversary year, we are taking a nostalgic look back at where we have come from in “Our back pages”. We have even improved the readability of the text itself. As always, we will continue to present rare archival and rich contemporary photography to complement the powerful stories our writers tell. And most importantly, we look forward to sharing more of this country’s history with you. We wish you good reading.”

Jennifer Morse General Manager “For our 90th Anniversary re-launch, we decided it was a perfect opportunity to give the magazine a complete visual overhaul. Our goal was to create a magazine that was both bold yet elegant and sophisticated. We started with the cover and development of a new wordmark for the magazine. We’ve committed to a clean, uncluttered cover, emphasizing iconic photography, bold cover lines and a clear and concise skybar. For the interior, a new grid was developed to allow more whitespace, which allows visuals much needed breathing room and increases readability. We selected a new family of fonts to achieve striking typography and developed various devices to pull readers from page to page.” Jason Duprau Art Director, Circulation and Production Manager

 

After Result

2016 JanFeb (Small)

 

Before

NovDec 2015 (Small)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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