Covers Sell

Covers Sell

Archive for August, 2018

Lumber Jack Shirt a Winner

Posted by Scott On August - 15 - 2018

Congratulations to all concerned at Cottage Life.

Back on June 12th, 2017, I blogged about Cottage Life’s fabulous Going North Cover, which went on sale May 29th, at a $7.99 cover price. (You can see original post by searching the CoversSell.com archives for June 2017).  It was Cottage Life’s unique take on Canada’s 150th birthday.

I fell in love with this cover…one of the best, most creative, and clever covers ever by this venerable brand, in my opinion.

So, how did it sell?  Sales were up 13% from the same issue last year!

Plus it was the 2nd best seller of the 2017 year, in a year when Cottage Life posted gains on 4 of their 6 issues…an excellent accomplishment.

 

 

 

In Style Cover Quiz

Posted by Scott On August - 10 - 2018

To illustrate just how tough it is on Canada’s newsstands these days, even for a top brand name American magazines like In Style, take a guess how many of their 12 issues in 2017 sold more than the prior year in the same time slot?

Question #1  Is it:

A.  6 of 12

B.  4 of 12

C.  2 of 12

D. 1 of 12

 

Now, by what percentage did In Style’s sales in Canada contract in 2017?

Question #2 Is it:

A.  12%

B.  18%

C:  22%

D:  24%

 

Now, of the first 6 issues of 2018 are concerned, only 1 has sold more copies than the prior year.

Question #3  See if you can guess which one.  Is it:

 

Jan 2018                                      Feb 2018                                   Mar 2018

Apr 2018                                    May 2018                                   Jun 2018

 

Answers Below.  No cheating.  No peaking.

 

 

 

 

Answers:

Question #1:  If you guessed D, you got it right.

Question #2:  If you guessed C, you got it right

Question #3:  If you guessed Jun 2018, you got it right…it’s up 5,203 copies, selling 25,768 in Canada

  • The Jan issue is down 33%
  • The Feb issue is down 29%
  • The Mar issue is down 18%
  • The Apr issue is down 21%
  • The May issue is down 12%
  • The Jun issue is up 25%

 

50+ Holiday Cards

Posted by Scott On August - 7 - 2018

In 2015, this Canadian gem was not available in the USA.  But with the help of our distributor, Disticor, we began the process of testing the market.

In 2016 we sold 4,016 copies at a 52% sell-thru.  In 2017 we sold 6,586 copies at a 42% sell-thru.  And the first issue of 2018 is up another 20% on top of that.

The Fall 2018 issue of Creative Scrapbooker goes on sale August 27th, and retails for $12.95.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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