Covers Sell

Covers Sell

Archive for July, 2018

Emily is Back

Posted by Scott On July - 31 - 2018

The Aug/Sep 2018 issue of Canadian Cycling went on sale July 23rd, 2018.

This cover has a “poster-like” quality about it.

  • Rule #11 says:  White backgrounds work better than black
  • Rule #30 says:  If it works, keep doing it
  • Rule #34 says:  Know when to break the rules

This is one of those times when breaking Rule #11 makes sense.

Way back in 2010, Canadian Cycling featured Emily on the cover (see below), and it was the best-selling issue that year.  So why not try it again!

Canadian Cycling is on a roll.  Their last 3 issues have posted gains from prior year.

Canadian Cycling is a classic Canadian success story.  The magazine debuted on newsstands in 2010.  Today, it outsells its well-healed American competitor by 247%, based on the average sale in 2017; plus in 2018 Canadian Cycling is widening that margin.

Perfect Dock

Posted by Scott On July - 30 - 2018

The Aug/Sep 2018 issue of Canadian Woodworking is on newsstands now.

Art Director Jonathan Cresswell-Jones has created an evocative cover that will pull at the souls of Canadians, both those who have a cottage or cabin, and those that aspire to do so.  And woodworkers and home improvement folks will be itching to get started on this exciting project.

The skybar works hard with call outs, color, and a Free Poster premium.  The sell lines all take full advantage of the left hand real estate.  The button adds some zip.  And the number 23 helps quantify the value proposition.

 

Big Trout

Posted by Scott On July - 26 - 2018

The Fall 2018 issue of Fly Fusion is on press and scheduled for an August 27th on sale date.

This amazing cover is another in our series of Top Predator covers, and is our second cover featuring a female angler.  Our Fall 2016 cover, which featured our first female angler, was a record breaker in both the USA and Canada for that time slot!

Fly Fusion is on a roll.

The first issue of 2018 (Fly Fish Like A Pro) was up 18% in Canada, and up 18% in the USA, establishing a new all time high for sales in the USA market, and is our 2nd best-selling issue ever in North America in 13 years of publishing!

Our second issue of 2018 (Nymphing Handbook) is up 6% in Canada, and up 22% in the USA, establishing a new record sale for that time slot in the USA too.

 

 

Horse Camping

Posted by Scott On July - 23 - 2018

The Jul/Aug 2018 issue of Horse Canada is now on newsstands.

Art Director Sieu Truong has delivered another “poster quality” cover.

Clean and uncluttered.  Alternating colors in sky bar area.  Bold main sell line, with supporting hooks.

Benefit-oriented sell lines.  Good use of color combos to help guide the eye down the page.

 

Make a Million

Posted by Scott On July - 19 - 2018

The Aug/Sep 2018 issue of Canadian Real Estate Wealth features their annual Make a Million theme.

This vibrant cover features an aggressive type treatment, good use of the key selling positions, a strong skybar treatment with alternating colors, and lots of benefit-oriented supporting hooks.

The creative team of Alicia Chin and Marla Morelos have created a hard-to-miss and energetic cover.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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