Covers Sell

Covers Sell

Archive for May, 2018

Vanity Fair: They Do

Posted by Scott On May - 25 - 2018

Like many U.S. magazines in Canada, sales were tougher to come by in 2017.  Vanity Fair actually did better then many of the other top brands, with sales slipping 13% overall.  Only 3 of 12 issues posted gains in their respective time slot in 2017 vs. 2016.

The second-best seller of the year was the Oct 2017 issue, featuring Meghan Markle on the cover.  It sold 30,015 copies at an impressive 40% sell-through efficiency.  The average sale on the other 11 issues was 20,974 copies, so Meghan was up 9,041 copies or 43% compared to the other issues last year…that’s noteworthy!

That success must have made the decision to feature the happy Royal Couple on the cover of their June 2018 issue quite simple.

 

 

Chasing Storms

Posted by Scott On May - 14 - 2018

The Summer 2018 issue of Prairies North is set to hit newsstands on June 4th.

This is the second issue put out under the new owner, Rob Soulodre, at Farmhouse Communications.

Art Director Amy Price, has created a moody, and energetic cover.

Coast to Coast Sold to Comag

Posted by Scott On May - 9 - 2018

In a Press Release this morning, it was announced that Coast to Coast is being sold to Comag, a U.S.-based national distributor, formally owned by Conde Naste & Hearst.  CoversSell.com has been advised that a Canadian office will be maintained, and some key account services professionals will be kept on board the new merged entity.

The Press Release is below:

Joint Announcement
May 9, 2018
Coast to Coast Newsstand Services Partnership (CTC) and Comag Marketing Group Canada Inc. (CMGC), today announced an agreement whereby CMGC would purchase the assets of CTC effective January 1, 2019.

Jay Felts, President of CMGC, stated “the CMG team is excited and looking forward to enhancing and growing its services and offerings across Canadian Publishers and Retailers. The consolidation of these two companies will help offset the effect of declining sales and will ensure that Canadian publishers continue to be well represented on the newsstands”.

Dan Shapiro, Managing Director of CTC, expressed his sincere thanks to all the great CTC associates that have worked so diligently over the years to make CTC the leading National Distributor for Canadian publications. “I’m disappointed that CTC will not be carrying on after January 1, 2019, but am gratified that our clients will continue to receive expert quality service through CMGC. Continuous sales declines throughout our entire eco system put the sustainability of CTC in jeopardy.”

Glenn Morgan, President of CTC, will continue in his current role after the acquisition, which will help to ensure a smooth transition for CTC clients. Glenn is looking forward to working with CMGC and making this change successful.
Coast to Coast is a partnership owned by Rogers Communications and the major Canadian Magazine wholesalers.
Comag Marketing Group Canada Inc. is a major National Distributor representing approximately 50% of US publishing volume in Canada. CMGC Inc is owned by The Jim Pattison Group.

For more information contact Dan Shapiro: danny@metro360.ca or Jay Felts: jfelts@i-cmg.com

Monster Rainbows

Posted by Scott On May - 4 - 2018

The Summer 2018 issue of Fly Fusion is set to hit newsstands May 28th, 2018.

This issue is another classic, in our series of “Ultimate Predator” covers.

Our most recent example set a new all-time sales record in the USA, and is one of our Top 4 ever in Canada.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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