Covers Sell

Covers Sell

Archive for October, 2017

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

Let the Mocking Begin

Posted by Scott On October - 19 - 2017

It was just a matter of time until some clever art director would do a mocking/mock cover like this one.

The Harvey Weinstein revelations have been very damning of Hollywood culture.

Trains

Posted by Scott On October - 16 - 2017

The Dec/Jan 2018 issue of Canada’s History is set to hit newsstands on November 20th, 2017.

This time slot is almost always their most productive selling period.

And whenever we have run a cover featuring trains, we have sold exceptionally well, breaking sales records!

Art Director James Gillespie has created another classic “poster style” cover.  A clean white background, bold use of type, simple main sell line and supporting sell line, and a tasteful starburst gives this cover a timeless feel.

The first 3 issues of 2017 have all been Record Breakers too!

Re-Design for Canadian Woodworking

Posted by Scott On October - 13 - 2017

The Dec/Jan 2018 issue of Canadian Woodworking has a fresh new look.  Publishers Linda and Paul Fulcher commissioned K9 Strategy + Design to assist with the project.

Norm Lourenco, Creative Director at K9 Strategy + Design said this:

“Our main goal with this project was to develop a masthead logo/wordmark that would stand out against its competitors – a challenge when working with long titles. We worked hard to find the right balance that would accommodate the variety of different sized projects that are regularly featured on the cover and at the same time allow the masthead to stand out.”

Here’s what Publisher Linda Fulcher has to say about the magazine and the re-design:

“Canadian Woodworking and Home Improvement Magazine was awarded Magazine of the Year in 2017 by the CMC for outstanding circulation growth, and is continuing to expand its presence on the newsstand with the addition of over 1,000 stores for the DecJan 2018 issue.

The brand is celebrating the newsstand growth with a redesign to the cover that will present a cleaner bolder logo. The new logo reflects the brand’s ongoing commitment to the primary woodworking focus and highlights the new home improvement editorial and advertising content.

The redesign is in concert with a recent editorial survey indicating high reader satisfaction with the woodworking content and revealing that interest in home improvement DIY projects has grown from 36% in 2008 to 67% in 2016.

The magazine recently added 8 pages to include the expanded home improvement content while still maintaining the number of pages dedicated to its core woodworking focus.

In addition, Canadian Woodworking and Home Improvement has expanded the trim size from  8.125 x 10.625 to 8.625 x 10.875!  That’s a 1/2 inch more space to feature photos and illustrations for the woodworking and home improvement projects. The expanded trim size will also provide advertisers with more room to feature products and services.”

  • Over the past five years, the brand has seen growth year-over-year in advertising revenues, editorial content, and has doubled both circulation revenues and website traffic.
  • 11 of the past 12 issues have posted newsstand sales gains.  Up 49% in 2016.  Up another 22% in the first half of 2017.
  • With the expanded newsstand presence, bolder logo and larger format, the publication is positioned to enjoy continued growth in 2018.
  • The cover price is being raised from $5.95 to $6.97, an increase of 17%.

Some Recent Issues before the Re-Design:

 

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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