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Archive for September, 2017

Escaping America

Posted by Scott On September - 15 - 2017

The October 2017 issue of the Walrus is the Cover of the Week.

This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.

The headline:  Escaping America…is Canada really a safe haven? is emotionally charged.

The image and the words work in tandem extremely effectively.

The Walrus clearly understands its American-hating audience and how to motivate them to action.  The cover feature is lengthy and well written, a good read.

 

Closer Magazine Loses Lawsuit over Topless Photos of Kate

Posted by Scott On September - 6 - 2017

Closer, the French gossip magazine, lost a court battle in France yesterday regarding photos showing the Duchess of Cambridge, Kate Middelton, topless.  The court ordered the defendants to pay damages to the duchess and her husband Prince William, however, the amount was significantly less than the royal family had requested.  They were seeking 1.5 million Euros.

The court ruled that three photographers, and three newspaper executives, invaded the privacy of the duchess, formerly known as Kate Middleton, by taking and publishing the photos.

Two executives of Closer magazine were slapped with the maximum 45,000 euro fine, plus the two executives, along with two photographers working with a celebrity photo agency, were collectively ordered to pay an additional 50,000 euros in damages to Kate and the same amount to William to boot.

The magazine was reported to be a sellout, according to reports from overseas.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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