Covers Sell

Covers Sell

Archive for August, 2017

Coffee Table

Posted by Scott On August - 14 - 2017

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.

 

 

 

Timber!

Posted by Scott On August - 10 - 2017

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

But the result is outstanding.

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.

 

Eclipse

Posted by Scott On August - 8 - 2017

This just in from Janice McLean, Art Director at SkyNews magazine:

“There’s a total solar eclipse happening in North America this August 21st, the first visible from the contiguous United States since 1979 Because SkyNews is a how-to magazine, we give very specific news based on the months we publish, therefore July/Aug is a special issue about the eclipse.

You’ll see that we’ve flagged the event dramatically on our July/August cover, with all the major sell-lines and cover image touting the eclipse.

The twist is that our September/October issue hits the newsstands in the second week of August, and we need to take advantage of the news stories that will be talking about the eclipse in the days and weeks before August 21st. By that time, our July/August issue will have been replaced by Sept/Oct.

Our team decided to insert a special 4-page information insert in Sept/Oct for newsstand only, plus we’re binding in special safe solar eclipse viewers for the newsstand as well (we bound in subscriber viewers to the July/August issue).

To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again. This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”

The Sep/Oct 2017 issue of Sky News went on sale today.

Here’s the Jul/Aug 2017 issue:

Creative Scrapbooker Rocking the USA

Posted by Scott On August - 3 - 2017

check_mark_125x125The Fall 2017 issue of Creative Scrapbooker is set to hit newsstands on August 28th.

This high-quality niche publication retails for $12.99.  It has an over-sized format, is perfect bound, printed on super thick cover and interior stock, and every issue is 148 pages thick.

Published  quarterly by the dynamic duo of Jackie Ludlage, Founding Editor; and Katharina Doyle, Founding Publisher, and their talented team, this magazine has been on a roll.

Newsstand sales have been up now for 12 straight issues!  In 2015 sales were up 14% and in 2016 sales were up 21%.

This Canadian gem is now available for sale in the USA at Barnes & Noble, JoeAnne’s, and other specialty accounts, where it is selling through at over 50%.

Quality Counts, and this beauty proves it.

Here’s the latest cover:

 

 

 

Prime Minster

Posted by Scott On August - 2 - 2017

cover_of_the_week-125x125Look who is gracing the cover of RollingStone magazine…our very own Prime Minister.  Looking young, handsome, and cool as usual. The iconic American magazine jealously wonders why they don’t have someone as hip as we do running the country.  The “Trump the Destroyer” cover featured back in early April of 2017 was a fun illustration.  The Chuck Berry cover in late April was a classic this year as well.

This one should sell well in Canada.

 

 

2017 Aug

 

2017 Apr 202017 Trump

Beer and Cycling

Posted by Scott On August - 1 - 2017

The Aug/Sep 2017 issue of Canadian Cycling is on newsstands now.

This cover combines two of Canadians favorite pass times…cycling and beer.

Look for this one to sell.

 

416422441_lg

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!