Covers Sell

Covers Sell

Archive for July, 2017

National Geographic Quiz (Test Yourself)

Posted by Scott On July - 14 - 2017

Quiz_ShowTest your knowledge of National Geographic covers.  Which of these 4 Covers was the best-seller in 2016 in Canada?  The answer may surprise you!

Better yet, try ranking them from #1 to #4, with the 4th being the worst-seller of the year.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

And try your luck at the Bonus Question at the end!

Feb 2016                                                   Aug 2016

2016 Feb2016 Aug

 

Oct 2016                                                   Nov 2016

2016 Oct2016 Nov

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

Bonus Question:  How did the Mar 2017 issue sell compared to these?

2017 Mar

 

Answers:

#1:  Feb 2016…Under London…sold 18,932 copies   (Still lots of Brits in Canada)

#2  Aug 2016…DNA…sold 15,757 copies  (Science works, bold type treatment)

#3  Nov 2016…MARS…sold 14,723   (Science works, bold type treatment)

#4  Oct 2016…Back to Nature…sold just 8,544 copies   (Topless girls a no no with National Geo crowd)

Bonus Question Answer:

If you guessed it was the best of all, you are right.  This beauty sold 21,422 copies, up 110% from prior year’s issue!   (Bad Boys Sell)

 

 

Paris Match Wins Censorship Fight

Posted by Scott On July - 14 - 2017

news_green-125x125A French court denied a bid by a Paris prosecutor who called for Paris Match magazine to be removed from sale on newsstands.  At issue: images from the terrorist attack in Nice, on the one-year anniversary of the Bastille Day massacre.  Mohamed Lahouaiej-Bouhlel, 31, drove a rented truck into a crowd of people as they watched a fireworks display late on July 14th, 2016, killing 86 people.  More than 300 people were injured in the brutal attack.

A French journalist’s union, SNJ,  condemned the prosecutor’s request, warning that it was a curb on press freedom.

Managing Editor Olivier Royant said the magazine “aims to fight tooth and nail for the right of citizens, and first and foremost of victims, to know exactly what happened during the attack”.

A group representing the families of victims had complained that the magazine was being insensitive for “morbid sensationalism.”

The judge did ban the future publication of two particular images either in print or in digital forms.

Paris Match

WW1 Stories

Posted by Scott On July - 10 - 2017

The latest SIP from LEGION is scheduled to hit newsstands on August 7th, 2017.

Here’s what Art Director Jason Duprau had to say about this issue:

“When the First World War started in 1914, Canada’s population was less than 8 million, yet more than 620,000 enlisted to stand up to tyranny. Many of the surviving soldiers felt compelled to share their stories—not necessarily with everyone, but with those who had also served—and Legion Magazine helped their voices be heard. Many of those stories, accompanied by dozens of dramatic photos, are collected in this new special issue.  The cover features an iconic photo with great eye-contact, a clear and concise sky bar, compelling main sell-line and a button graphic, highlighting 88 Iconic WWI Photos.”

The issue sells for $14.95

WW1 Stories (Small)

 

Make A Million

Posted by Scott On July - 7 - 2017

The Sep/Oct 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on August 14th, 2017.

With real estate markets across the country sizzling, Canadian Real Estate Wealth’s cover is extremely timely and contains valuable information anyone can put to good use.

This magazine is on a major roll, with 12 of the past 14 issues posting sales gains…over a two year period!

Highlights of this cover include:

  • Sky Bar effectively alternates white and yellow for legibility
  • Bold Type for Main Sell Line
  • Use of check symbols in far left position
  • Use of Number 3 to highlight value
  • Use of underline technique to add interest
  • Color Choice of Yellow creates hot effect off Blue background

The magazine retails for $7.99

Art Director:  Ali Chin

2017 SepOct

 

 

Metro News Re-Brands: METRO 360

Posted by Scott On July - 4 - 2017

news_green-125x125Metro News, one of Canada’s oldest, and largest magazine distributors, has announced a new corporate indentity…METRO 360.

The new branding is designed to reflect the forward-thinking strategic direction of the company, as it grows its business into the future.

In a Press Release, CEO Daniel Shapiro says:

“While magazine and book distribution will remain a crucial component of our portfolio, METRO 360 is looking toward the future, seeking our large packaged goods manufacturers to represent throughout Canada. We are also actively investing in consumer friendly packaged good companies, applying our core skill set to quickly scale the business.”

Barry Weir, VP and Chief Operating Officer, points out that METRO 360 is already handling a number of products, such as Dream Water and Handfuel. Asked if this might result in new business opportunties for magazines, the answer was a firm yes. “These organic trail mix products expand our network of retailers, and may lead to opportunties for magazines that cover healthy food and healthy living and other niche magazines.”

Glenn Morgan, CEO of Coast to Coast echoes that thinking. ” It certainly makes sense from the standpoint of bolstering their core business of magazine and book distribution. And it positions them for finding new and exciting retail environments for magazines.”

Metro Logo jpeg

 

Cover You’ll Love

Posted by Scott On July - 4 - 2017

The August 2017 issue of Canadian House & Home is the Cover of the Week.

  • The cover features a very welcoming boathouse dock scene
  • Bold Type Treatment in upper left position
  • Crisp white feel for Summer
  • Cover Slash in upper right corner

The issue is a visual treat with tons of valuable information.  Last year’s August issue was a huge success (Cottages to Covet) so it will be interesting to see how this one performs.

Here’s what Editor-In-Chief Beth Hitchcock had to say about it:

About the issue:

Just in time for the Canada Day long weekend, our August issue is a celebration of summer style. From a bunkie makeover to a mid-century modern take on a country house, the interiors make you want to kick off your shoes and put up your feet. All the product pages support the same mood: great pitchers for entertaining, the latest woven furniture and accessories, and pieces for a cottage-perfect bedroom.

About the cover:

Crisp blues and whites evoke the feeling of sitting by — or better yet, jumping into — one of our country’s beautiful lakes. We kept the main sell line simple and direct, with a pink accent for extra pop on the newsstand. As for the image, who wouldn’t want to be sitting on that dock looking at that view?

2017 Aug (Small)

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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    See you at the Newsstand .....
    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky