Covers Sell

Covers Sell

Archive for June, 2017

Hamilton (by Toronto Life)

Posted by Scott On June - 30 - 2017

cover_of_the_week-125x125The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

Here’s what Editor Sarah Fulford has to say about this one:

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.

2017 Jul (Small)

ChicagoX

Fake Cover

Posted by Scott On June - 28 - 2017

news_green-125x125The Washington Post broke the story that a “Fake” Time Magazine cover, featuring Donald Trump, adorns the walls of a number of Trump golf clubs.  Time Magazine has requested that they be taken down. The cover is dated March 1, 2009.  Problem: there was no March 1, 2009, issue of Time magazine. And there was no issue at all in 2009 that had Trump on the cover.

It is not clear who created this fake Time cover — or why, according the Washington Post.  But what is clear is that the President likes covers of magazines, as long as they are flattering, even if they are fake.

Fake Cover

TIME_COVER_07

 

Toronto Life Quiz 2016 Covers

Posted by Scott On June - 23 - 2017

Quiz_ShowTest your knowledge of Toronto Life covers.  Which of these 4 Covers was the best-seller in 2016?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Mar 2016                                                   Apr 2016

2017 Mar2017 Apr

 

Sep 2016                                                   Dec 2016

2017 Sep2017 Dec

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

 

 

 

#1   Dec 2016 (Trudeau) sold 8,869 copies!

#2  Sep 2016 (Murder) sold 8,705 copies.

#3  Mar 2016 (Legal-ish) sold 8,110 copies

#4  Apr 2016 (Where to Eat) sold 7,267

 

Apparently TL Readers like our handsome Prime Minister, and his policy to legalize weed!

All strong cover treatments and subject matter choices!

 

 

Pioneer Woman…launch success!

Posted by Scott On June - 21 - 2017

news_green-125x125Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

The magazine was launched exclusively in Wal Mart…4000 stores in the USA.

Ad Week’s article said:

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

The cover features Ree Drummond, star of The Pioneer Woman on Food Network.

Fantastic to see a new magazine take off like this one has!

 

Launch Issue Jun 2017

Dieppe

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.

Here’s what Editor Mark Reid has to say about this one:

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”

2017 AugSep (Small)

 

Build a Mirror

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

RollingStone Pays Out Fraternity

Posted by Scott On June - 15 - 2017

news_green-125x125Rollingstone magazine has reached a settlement deal with the Phi Kappa Psi fraternity at the University of Virginia in the amount of $1.65 million dollars.   The law suit stemmed from the now infamous “fake news” story back in November of 2014 entitled “A Rape on Campus.”  The fraternity had sought $25 million.  This settlement is in addition to the $3 million dollars awarded to Nicole Eramo, a University of Virginia administrator, who was defamed by the article.  Plus, there is still an appeal pending by three individual members of the fraternity who are also seeking millions in damages to their reputations.

In a gesture of good will, it is reported that the  fraternity plans to donate “a significant portion” of the settlement to groups that offer sexual assault awareness education, prevention training and victim counseling services on college campuses.

The magazine chose to fight these lawsuits for years, despite the story being completely debunked by a Columbia Journalism School report.

The legal costs of defending the various lawsuits, and the settlement costs, may have contributed to Wenner Media selling a 49% stake in the iconic American brand to BandLab Technologies, a Singapore-based music company back in September of 2016, and US Weekly to the National Enquirer in March of 2017.

If only they had hired a good fact checker.  Or simply admitted their mistake and apologized right away.

Rape on Campus

 

Lumber Jack Shirt

Posted by Scott On June - 12 - 2017

cover_of_the_week-125x125The Early Summer 2017 cover of Cottage Life looks like a winner.  The “iconic” lumber jack shirt backdrop is hard to miss, and just screams “pick me up”.

Here’s what Michelle Kelly, Editor, had to say about it:

“We knew that there would be a lot of 150 covers on the newsstands so it was important to pick something that was really graphic so that it would stand out. We also wanted it to feel like us, and be something that all cottagers could relate to instantly. We considered at least a dozen images—a canoe in the mist, a sunset, even an image of Justin Trudeau in a Muskoka chair. Our art director, Kim Zagar, is always saying that simple is strongest, and when she brought forward this concept it was pretty clear that she had created a winner.”

esum17 Cover CL hi (Small)

How Do You Compare?

Posted by Scott On June - 9 - 2017

news_green-125x125The first quarter 2017 results are in from MagNet (the US based Data Clearinghouse).

They report that newsstand unit sales in Canada were down 12.6%.  In the USA sales were down 13.5%.

Sell-Thru Efficiency in Canada was 28.7%, compared to 31.2% last year.  In the USA Sell-Thru was just 23.8%, compared to 26.2%.

Part of the decline can be attributed to the fact that draws have been cut in both Canada and the USA. In Canada, draws were cut by 5%, while in the USA draws were cut by 4.9%.  This “culture of cutting” used to be frowned upon.  “Cut the draw = Cut the sale” was the rule of thumb.

Thanks to SIP’s and other cover price hikes, revenues were not down as much as units were, with Canada posting a decline of 6.3% and the USA down 9.2%.

first Qtr 2017a

First Qtr 2017b

 

First Qtr 2017c

Dark Horse

Posted by Scott On June - 8 - 2017

The Jul/Aug 2017 issue of Horse Canada, scheduled to hit newsstands on June 26th, will feature a very dark horse, also known as “Canada’s Horse”, or the “Little Iron Horse”.  The issue includes a free Iron Horse Poster inside.

Art Director Sieu Truong has brought that same “poster-like” quality to the construction of the cover.

  • Main sell line in best position, up high and left
  • Good use of alternating yellow and white to draw the eye down the page.
  • Good use of e=left hand real estate for supporting sell-lines.

Here’s what the Art Director had to say about the cover:

We decided to celebrate Canada’s 150th birthday with our own “Canadian Horse” cover. This close up portrait of the handsome gelding was selected with the help of our Facebook fans. It has contrasting background colours and a simple bullet treatment. This really gives the reader an opportunity to appreciate the beauty of our Little Iron Horse.

HC_JulyAug17_Cover_Digital

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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