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Covers Sell

Archive for May, 2017

Canada 150: Prairies North Style

Posted by Scott On May - 31 - 2017

The Summer 2017 issue of Prairies North hits newsstands this week.

This special Canada 150 issue of Prairies North celebrates Saskatchewan’s key contributions to Canada’s cultural, political and economic landscape. From agricultural innovations that affected farming practices at home and abroad, to an abundance of Saskatchewan-born talent in professional sports, to political movements that changed policy and practice, Saskatchewan has made its mark on the Canadian stage.

Our cover uses a number of devices to signal this issue’s importance:

  • Black Frame
  • Bold Type Treatment
  • Large Main Sell Line
  • Use of Numbers to highlight benefits

All 4 issues in 2016 posted sales gains over prior year!

2017 Summer (Small)

 

Quit Your Day Job

Posted by Scott On May - 26 - 2017

The Jul/Aug 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands June 19th.

Art Directors Ali Chin and Marla Morelos have created another great looking cover featuring:

  • Bold Main Sell Line, positioned at the top and center
  • Strong Sky Bar treatment
  • Good use of yellow to highlight key selling points and to draw the eye down the cover
  • Benefit-oriented supporting sell lines positioned at left
  • Clean and uncluttered
  • Warm, positive, upbeat feeling

2017 Aug (Small)

Celebrating Canada’s 150th

Posted by Scott On May - 15 - 2017

Atlantic Books Today has chosen an illustrated cover approach to headline their Spring 2017 issue.

The cover has a very clean and uncluttered approach, which gives the title a smart, welcoming feeling.

Editor Chris Benjamin.

2017 (Small)

Fashion: Peel & Reveal Cover

Posted by Scott On May - 9 - 2017

cover_of_the_week-125x125Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

It goes on to say:

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.

The first image is the cover before peeling, the second is after peeling.

Summer_COVERAfter

 

Summer_COVERbefore

National Bird Cover: Big Win!

Posted by Scott On May - 8 - 2017

check_mark_125x125Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.

This issue was a success on every level:

1.  Got lot’s of free media exposure

2.  Sales up 42% from prior year

3.  Cover price increased by $1 to $8.95…a 12.6% increase

4.  Revenue up 59%

5.  Efficiency finished at 42%…up 14 pts from prior year

2016 NovDec

Ingram Sold to NewsGroup

Posted by Scott On May - 4 - 2017

news_green-125x125In a major announcement yesterday, TNG announced the acquisition of Ingram‘s magazine sales and distribution business effective May 1st, 2017.

In a quote from the press release TNG President David Perry said, “Ingram is a well-respected organization servicing the needs of its clients.  Their magazine delivery methodology is considerably different that TNG;s current model and this acquistion will position our company to meet the service needs of an ever-changing market place.”

He goes on to say, “TNG’s long term commitment to quality service for the periodical business, has led us to making this important acquisition that will lead to a more sustainable periodical delivery model for years to come.”

TNG is North America’s largest supplier of periodicals with over 100 years of experience in the industry.  It operates in all 50 states in the USA and in Canada.  TNG is a proud member of The Jim Pattison Group.  For more information go to:  www.tng.com

Many magazine products from overseas use Ingram to gain access to Barnes & Noble stores, and other specialty retail accounts.  Some Canadian magazines, who only want a targeted distribution to book stores use Ingram too.

For now, it will be business as usual.  With scanned data from Barnes & Noble still being made available. Terms remain the same for now.  It is hoped by many circulation professionals that competitive sales data may be made available to MagNet and to Publishers in the near futures, to assist in seeking out growth opportunities.

Congratulations to TNG.

If you have any questions, contact your National Distributor.

 

Natural Garden

Posted by Scott On May - 4 - 2017

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

Big Trout

Posted by Scott On May - 2 - 2017

The Summer 2017 issue of Fly Fusion will be on newsstands on May 22nd, 2017.

This cover hits all the high notes for this category-leading magazine.

  • What do our readers want to do?  Catch Big Trout!
  • How do we help them?  Pros Share Summer Secrets.

Strong drop down box in upper right position.

Additional hooks positioned boldly in left hand space.

The magazine’s USA distribution has hit a new high water mark, with 17,425 copies destined for that market.  New slots at Safeway USA locations in the west added. Special thanks to Kelly at CTC for securing those for us.

 

Summer 2017 (Small)

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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