Covers Sell

Covers Sell

Archive for January, 2017

Harrowsmith’s 2016 Gardening Digest Sets Sales Record

Posted by Scott On January - 31 - 2017

Harrowsmith’s 2016 Gardening Digest established a new all-time sales record in 2016!

check_mark_125x125Sales increased by 22% from prior year!

The draw was trimmed by 7%.

Efficiency improved by 7 pts.

The covers have been evolving every year, as you can see below.

The 2017 edition is going on sale soon.  Pan to bottom of this post to see a sneak peak of the 2017 cover…

2016 A Record Breaker

2016 Garden (Small)

 

GDigest Sum2015 COVER (Small)garden digest 2014 (Small)garden1 (Small)

 

2017 Garden (Small)

 

Canadian Real Estate Going Up!

Posted by Scott On January - 27 - 2017

check_mark_125x125Canadian Real Estate Wealth enjoyed a very successful year on the newsstand in 2016. With real estate markets in both Vancouver and Toronto sizzling, so too are our sales.

Five of our six issues are posting strong gains.

The total increase for 2016 is 15%.

Fabulous covers by Art Director Ali Salvati are shown below.

  • Jan/Feb 2016…up 28%
  • May/Jun 2016…up 7%
  • Jul/Aug 2016…up 19%
  • Sep/Oct 2016…up 14%
  • Nov/Dec 2016…forecast up 27%

 

2016 JanFeb (Small)2016 MayJun (Small)

Sep 2016 (Small)2016 AugSep (Small)

2016 NovDec (Small)

VIMY

Posted by Scott On January - 6 - 2017

Legion magazine is coming out with a new SIP, this one on the battle of VIMY.  It’s scheduled to hit newsstands on February 6th, 2017.

It retails for $14.95. And as with all Legion SIP’s is oversized and perfect bound, 100 pages thick, on top quality cover and interior stock.

Art Director Jason Duprau.

Strong type treatment.  Aggressive sky bar treatment. Starburst.

vimycover-small

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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