Covers Sell

Covers Sell

Archive for December, 2016

Retailer Excellence

Posted by Scott On December - 19 - 2016

news_green-125x125This article was submitted by Romain Fleury, Directeur Général, Presse Commerce:
Munro’s bookstore, a long-time chain member of Presse Commerce, has been ranked third best bookstore store in the world by National Geographic’s book “Destination of a lifetime”.

Founded in 1963 by Jim and Alice Munro, Munro’s bookstore has been one of the most popular attractions in Victoria, British Colombia. Their great success comes from its staff members and the 30,000 books offered. The neoclassical look of the former bank gives the store a unique look. Visitors come from around the world to take a look of this so-called “magnificent” bookstore.

In 2013, half a century after the foundation, Alice Munro won the Nobel price in literature, which gave the bookstore a world-class popularity. Since then, Jim and Alice Munro have retired and handed over to four staff members.

Mags & Fags in Ottawa is also a destination store that has been granted the ultimate award for a newsstand: Magazines Canada Retailer of the year! Christa and Charlene have decided to change the name to The Gifted Type, many renovations but the same passion for magazines, gift cards, books and newspapers.

Can newsstand be creative?  Atlantic Newsin Halifax is preparing “surprise bag”. The relationship with Michelle Gerard is so close with her customers that they are following her blindly!

In Saskatoon and Winnipeg, no doubt that McNally Robinson is more than a newsstand. Of course they are one of the largest independent bookstores, but also a restaurant, a book club, a venue, a classroom and surely a real exceptional shopping experience!

All across Canada theses little gem stores exist thanks is to their knowledgeable and passionate staff and the great quality of the Canadian publishing community.

Now That’s Fun!

Posted by Scott On December - 15 - 2016

cover_of_the_week-125x125The January 2017 issue of Toronto Life is a good example of a cover that knows how to have some fun.  The issue is out just in time for the last minute Christmas Shoppers and Boxing day enthusiasts.  On sale December 19th, 2016.

This time slot has historically be used for the “Where to Get Stuff Cheap” theme.  It’s a topic that typically works well for City Magazines across North America.  If it works, keep doing it!

Christine Dewairy, Art Director, Toronto Life, has this to say:

“Our January cover is about the city’s best shopping secrets—where to find the best sample sales, amazing deals on designer stuff, hidden gems. It’s a light, fun topic, and we wanted to convey that tone in the design. So we put a puppy—a puppy detective—in a luxurious Coach bag, to create a poppy, slick and cheeky image.”

 

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MagNet Releases 2016 3rd Quarter Results

Posted by Scott On December - 8 - 2016

news_green-125x125MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results.

The good news is that Canadian results are better then the USA results.

Third Quarter Results are:

For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year.

In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 24.7% compared to 26% last year.

When we add up all 3 Quarters the results are:

For Canada, draws have been cut by 10.5%, sales are down 11.6%. Sell-thru is 29.4% compared to 29.8% last year.

For the USA, draws have been cut by 10.3%, sales are down 12.2%.  Sell-thru is 25.3% compared to 25.8% last year.

Higher Cover Prices Mitigate Retail Decline:

Thanks to higher overall cover prices in both Canada and the USA (which is being attributed to SIPS), the total retail dollars are down 6.1% in Canada, and down 6.7% in the USA.

Celebrity Titles Down yet General Interest Titles are Up!

Celebrity titles are down 19% in the 3rd Quarter.

General Interest titles are up 8.2% in the 3rd Quarter

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Sitting Bull

Posted by Scott On December - 1 - 2016

The Feb/Mar 2017 issue of Canada’s History is scheduled to hit newsstands on January 23rd, 2017.

Art Director James Gillespie delivered a stunning cover, featuring an iconic portrait of Sitting Bull, presented with a twist.

The warm gold backdrop provides a great contrast for the black and white photograph.  The vibrant turquoise color choice for the main sell line adds some pop to the bold type treatment.

Editor Mark Reid says:  “In this issue, we feature a story on one of the most famous — and most photographed — Indigenous leaders of the nine-teenth century: Sitting Bull.

The Lakota Sioux war chief famously defeated American Lieutenant-Colonel George Custer’s 7th Cavalry Regiment at the Battle of the Little Bighorn in 1876. The conflict was a seminal moment in American history — but it was a crucial moment in Canadian history, too.

After the fight, Sitting Bull and his followers sought refuge in Canada, igniting an intense debate between Canada and the United States over border sovereignty and transborder Indigenous rights.

In selecting our cover image, as well as the interior feature photos, we needed to consider the troubling legacy of nineteenth century photography of Indigenous peoples. Since the photos were taken by non-Indigenous photographers, the images sometimes do not reflect the reality of the Indigenous experience during the late-nineteenth century.

For Canada’s History, these primary source materials offer valuable insights into the history of Indigenous and non-Indigenous relations. But they need to be treated with sensitivity, and presented in the context of the era in which they were taken.

Hopefully, this cover image, and this story, will encourage further dialogue about Indigenous rights and foster greater understanding among all Canadians.”

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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