Covers Sell

Covers Sell

Archive for November, 2016

Atlantic Books Today

Posted by Scott On November - 29 - 2016

The Winter 2016/2017 issue of Atlantic Books Today is noteworthy. It has the fun and sophisticated feel of a New Yorker cover.

Here’s a blurb from the cover artist, Emma Fitzgerald, who is the author of Hand Drawn Halifax, a bestselling book and now a colouring book too: “I was inspired by a phrase my Dad says on a stormy day: ‘It is a day for a book in the bed.’ Taking it one step further and bringing it into the bath was not too far of a stretch. Encapsulating so many of the fantastic books being made in Atlantic Canada, in an image that also speaks to our experience of hibernating during winter, was a fun challenge. Those winters may very well be why we have so many great writers, and great readers.”

Editor Chris Benjamin says: ” From the editor’s end, the challenge was to blend Emma’s blissful image into a new brand that said we’re for people who really, really love Atlantic Canadian books, and take them seriously. With suggestions from our cover consultant, our designer, Joseph Meuse, did a fabulous job taking a whimsical, half-coloured illustration (which corresponded to the lead story of adult colouring books) and turning into an overall serious cover that shouted out our top stories in a simple, clear and very modern cover concept. We’re very pleased with the outcome and so far our readers seem to be too.”

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2017 Forecast Issue

Posted by Scott On November - 25 - 2016

The Jan/Feb 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on December 5th, 2016.

The FORECAST issue is a regularly scheduled cover feature, that is typically its best-selling issue every year.

Art Director Ali Salvati has created another “hard-to-miss” cover, with a clean white background and a bold type treatment.

The 2016 Forecast issue sold extremely well, with sales up 28% from prior year!

The magazine retails for $7.99.

 

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Can Geo’s Quiz SIP Success!

Posted by Scott On November - 23 - 2016

check_mark_125x125Last year at this time, Canadian Geographic published their first digest-sized SIP.  The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price.  That’s impressive!

Due to the success, this year’s distribution has been bumped up by 12.4%.

This year, the 2017 Ultimate Geography Quiz book features three regional covers.

Editor Aaron Kylie says:  “Given the provincial/territorial organization of the Ultimate Canadian Geography Quiz SIP, it seemed natural to have a number of regional covers for the issue. We selected three compelling images submitted to the Canadian Geographic Photo Club, one each for eastern, central and western Canada. Our hope is this will improve the newsstand success of this already popular SIP.”

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2017 Horse Annual

Posted by Scott On November - 23 - 2016

Horse Canada’s 2017 HORSE ANNUAL is set to hit newsstands on December 12th, 2016.

The 2015 HORSE ANNUAL and the 2016 HORSE ANNUAL both had Record Breaking sales!

Sales of the 2015 Horse Annual were up 96%.   Sales of the 2016 Horse Annual were up 15% on top of that.

Horse Canada is Canada’s #1 equine magazine on newsstands in Canada.  Their market share (of the top 5 equine magazines) has gone up for the 3rd year in a row.

In 2014 Horse Canada enjoyed a 33.4% share.  In 2015 the share grew to 36.4%. And for the first half of 2016 the share is 36.7%.

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Oh no! Oops!

Posted by Scott On November - 11 - 2016

news_green-125x125The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake.

Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election.  Problem?

They assumed Hillary Clinton was going to win.

“Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Newsweek partner which produces special issues under the popular brand.”

The article goes on to say that the Madam President issue hit stores on Tuesday (election day) but were told not to put issues on sale until after the election i.e. Wednesday.  But some stores did.  Romando claims only 17 Clinton magazines were sold out of 125,000 printed and shipped.  Talk about a brutal sell-thru efficiency of .000136%.

Topix Media is now scrambling to get a President Trump SIP out to newsstands sometime later next week.

 

24 New Rods

Posted by Scott On November - 11 - 2016

The Winter 2017 issue of Fly Fusion is scheduled to hit newsstands on November 28th, 2016.

This time slot typically produces the best-selling issue every year.

In this issue, the editorial team reviews 24 New Rods that are debuting next year.  Th article provides guidance on helping you pick the rod that is best suited to you.

The cover’s action shot, is yet another example of what we call “top predator” covers, that have a “poster-like” visual impact.  For amazing U.S. sales growth graph see below.

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Fly Fusion is a Canadian magazine that has been extremely successful at penetrating the U.S. market. Very few magazines can make that claim.  Sales have been increasing every year for 11 years in a row!

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RollingStone Verdict: Guilty

Posted by Scott On November - 10 - 2016

news_green-125x125Can RollingStone magazine survive?  That’s the question after a jury ruled that RollingStone and its writer Sabrina Erdely were guilty of libel with malice, and of defamation. The trial lasted two weeks before the 10 member jury delivered their judgment.   The case stems from an article published in RollingStone entitled  “A Rape on Campus”.  In the article, the writer told the story of “Jackie”, who claimed she was raped at the University of Virginia.  It turned out the story was a fabrication.

The plaintiff, Nicole Eramo, a University administrator, claimed she was unfairly portrayed by the writer and RollingStone, as someone who was trying to prevent the story from coming out because “nobody wants to send their daughter to the rape school.”  The plaintiff’s lawyers had to prove that RollingStone made her appear “odious, infamous or ridiculous” and that the magazine acted with “actual malice,” meaning that it knew that what it was writing about her was false or should have known that it was false.

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The article was first published in the Dec 4th 2014 issue.  According to Wikipedia: “The article included a claim that a student, identified only as “Jackie” by the magazine, had been taken to a party hosted by the Phi Kappa Psi fraternity at the University of Virginia by a fellow student. At the party, Jackie alleged in the article, her date led her to a bedroom where she was raped by several fraternity members as part of an initiation rite. Jackie’s account generated much media attention, and the university suspended the fraternity. After other journalists investigated the article’s claims and found significant discrepancies, RollingStone issued multiple apologies for the story. Further investigation concluded that Jackie had fabricated the incident”.

The lawsuit sought $7.5 million in compensatory damages.

Freelancer Sabrina Rubin Erdely ‘said she was searching for a single, emblematic college rape case that would show ‘what it’s like to be on campus now,’ ’ says a report by three academics at the Columbia Graduate School of Journalism. (Reuters)

“According to the Associated Press, Eramo told jurors that, after the story’s publication, she had trouble sleeping, feared for her life, and struggled explaining the events to her then-7-year-old son. She said she contemplated suicide at one point, and her husband also testified that Eramo told him she didn’t know that should could live anymore.” She was awarded $3 million, of which $2 million was a judgment against the writer and $1 million against the magazine.  RollingStone has also agreed to pay Erdely’s legal costs.

Erdely was not fired after the article was retracted and continues to write for RollingStone.

RollingStone also faces a $25 million lawsuit from Phi Kappa Psi, the fraternity where Jackie claimed her assault took place. That case is scheduled to go to trial late next year.

Collectors Item

Posted by Scott On November - 9 - 2016

cover_of_the_week-125x125The October 31st, 2016, issue of New York magazine will go down as an epic mistake, on par with Dewey Wins.

This one may become a collectors item.  Watch for this one to sell.

We will certainly be seeing a lot more Trump covers over the next 4 years.

And lots of hysterical skits on Saturday Night Live.

The big winners last night may be comedians and magazine publishers.

 

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Horse Canada Winter Issue

Posted by Scott On November - 8 - 2016

The Nov/Dec 2016 issue of Horse Canada hit newsstands yesterday.  This time slot is typically the best each year, as the issue has a longer on-sale period.

Art Director Sieu Truong has created a clean, crisp cover.  The white background creates a seasonally appropriate color scheme and works to provide a high contrast platform for the image and type.  Great use of the cover real estate for the sell lines.  A strong, service-oriented cover!

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They Like Us

Posted by Scott On November - 4 - 2016

cover_of_the_week-125x125The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week.

But check out some of their other recent covers too.

Very few magazines have mastered the use of illustrated covers the way these folks have.

Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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