Covers Sell

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Archive for September, 2016

Presse Commerce Reports Good News!

Posted by Scott On September - 30 - 2016

news_green-125x125Report from Press Release:


“Presse Commerce Corporation is proud of the reaction received from customers for the new stores in the McGill University Health Center six months after their opening. The MUHC combines the Royal-Victoria Hospital, the Children’s Hospital, the Montreal Chest Institute and the biggest Research Canada.

Some would say that it was a bold move to open new stores. In fact, the periodical sales in the Multimags grew by 1% when comparing 2015 to 2014. A bookstore, a newsstand and a toy store will entertain the MUHC’s 4.8 millions users of which: 47% are employees, 27% patients and 26% visitors.

Each stores offers a variety of products adapted to their specialty, but we made sure to give magazines an important place with in store giant screens to inform, promote and discover new titles.

In fact, the response has been so good since day one that the MUHC has agreed to organize a joint book fair with Multimags.”

Hospital Best Sellers:

Top 5 Overall:

  1. People
  2. In Touch
  3. Life & Style
  4. 7 Jours
  5. La Semaine

Top 5 U.S.:

  1.  People
  2. In Touch
  3. Life & Style
  4. Vanity Fair
  5. Star

Top 5 CDN:

  1. Hello
  2. Macleans
  3. Chatelaine
  4. Loulou
  5. Canadian House & Home

Top 5 QC:

  1.  7 Jours
  2. La Semaine
  3. Star systeme
  4. L’Actualité
  5. Châtelaine






Canadian Cycling Fit & Hip

Posted by Scott On September - 26 - 2016

The Oct/Nov 2016 issue of Canadian Cycling is a classic “poster style” cover.

The white background gives the image a high-contrast platform to work from.

The use of red gives it a high-octane zing.

The theme of fitness is a strong subject matter for us.  Look for this one to sell.

Plus: 7 of the past 9 issues have posted sales gains!



Record Breaker for Horse Canada Annual

Posted by Scott On September - 21 - 2016

check_mark_125x125Horse Canada’s 2016 Annual is a Record Breaker!  It is now the all-time best selling issue in the magazine’s illustrious history.

Sales are up 15% from last year.  Plus, we raised the cover price by 13% to $8.99.  This resulted in an overall revenue improvement of 31%.

Horse Canada has posted sales improvements on 10 of their last 14 issues, which is a remarkable achievement in today’s market.  And they have done so while raising the cover price to reflect it’s market-leading stature in the horse industry.




Battle of the Pacific

Posted by Scott On September - 16 - 2016

The Winter 2016 SIP from the Legion Magazine is scheduled to hit newsstands on November 7th, 2016.

The Battle of the Pacific SIP retails for $14.95.

Look for promotions at Chapters/Indigo, Loblaws, Shoppers Drug Mart, and Wal Mart.

Art Director Jason Duprau chose an iconic image of the USS Arizona, and says:

“We decided to use this image, because this was part of the event (the attack on Pearl Harbour) which drew Canada into the Pacific War.”

A clip from the magazine caption reads:  The USS Arizona minutes after it was hit by Japanese bombs at Pearl Harbor. The Arizona’s fuel tanks and powder magazine were full, resulting in a spectacular explosion. It sank in nine minutes.

The cover is full of drama, energy and feeling.  Bold Header and use of red pops on the white background. Good use of the left hand real estate  for supporting hooks.  Strong starburst with premium maps.





The Atlantic Gives a Preview

Posted by Scott On September - 14 - 2016

cover_of_the_week-125x125The October 2016 of The Atlantic is a cover that will sell.

This cover is a great example of executing on Rule #32:  Timing Matters

With the first of 3 debates scheduled for the USA Presidential election, just weeks away, this first tilt between Trump & Clinton is sure to be a ratings bonanza.

It’s like a heavyweight boxing extravaganza. And the cover might as well be a poster for Ali vs. Foreman in the Rumble in the Jungle.

Smart of The Atlantic to get out in front on this opportunity.


The Rumble in the Jungle poster.jpg


For Your Listening Pleasure:


Northwest Fly Fishing Trending Up

Posted by Scott On September - 14 - 2016

check_mark_125x125Northwest Fly Fishing magazine is trending up, like its sister publications.

In 2015, 4 of 6 issues posted gains in the USA.

And in 2016, the good news continues to roll in, with the first 3 issues posting impressive gains too.

That makes 7 out of 9 issues in a row that have posted gains!

Plus, forecasts remain bullish that the sales growth will continue into the second half of 2016 as well.

The 2015 issues that posted gains were:

  • The Jan/Feb 2015 issue was up 11%
  • The May/Jun 2015 issue was up 8%
  • The Sep/Oct 2015 issues was up 24%
  • The Nov/Dec 2015 issue was up 7%

The 2016 issues are shaping up like this:

  • The Jan/Feb 2016 issue up 5%
  • The Mar/Apr issue up 40%
  • The May/Jun issue up 32%







Eastern Fly Fishing Sales Up Big

Posted by Scott On September - 8 - 2016

check_mark_125x125Eastern Fly Fishing magazine is on a roll.

The magazine is sold in both Canada and the USA.

In 2015 CoversSell.Com  took on the title and moved  it to Coast to Coast (from Kable).

Five of six issues in 2015  in the USA posted sales gains:


  • Mar/Apr 2015 up 7%
  • May/Jun 2015 up 56%
  • Jul/Aug 2015 up 37%
  • Sep/Oct 2015 up 64%
  • Nov/Dec 2015 up 25%

Sales in Canada were up 55% overall in 2015!

 And the good news continues in 2016, with sales gains in the USA: 

  • Jan/Feb 2016 up 1,204 copies or 113%
  • Mar/Apr 2016 up 1,307 copies or 82%

 Sales in Canada are up too:

  • Jan/Feb 2016 up 317%
  • Mar/Apr 2016 up 93%.

A tip of the cap to Art Director Jon Luke.  Also to the CTC Team.








SouthWest Fly Fishing on a Roll

Posted by Scott On September - 7 - 2016

check_mark_125x125Southwest Fly Fishing magazine is on a roll.

The magazine is for sale only in the USA, not Canada.


In 2015 CoversSell.Com  took on the title and moved  it to Coast to Coast (from Kable).

Four of six issues in 2015 posted impressive sales gains:

  1. May/Jun 2015 up 315 copies or 34%  (A Record Breaker for this time slot!)
  2. Jul/Aug 2015 up 559 copies or 53%  (A Record Breaker for this time slot!)
  3. Sep/Oct 2015 up 555 copies or 56%  (A Record Breaker for this time slot!)
  4. Nov/Dec 2015 up 606 copies or 70%.  (A Record Breaker for this time slot!)

And the good news continues into 2016:

  1. Jan/Feb 2016 up 1,097 copies sold or 103%  (A Record Breaker for this time slot .  Plus new All-Time Best Seller!)
  2. Mar/Apr 2016 up 1,154 copies sold or 108%.  (A Record Breaker for this time slot.  Plus new All-Time Best Seller!)

A tip of the cap to Art Director Jon Luke for amping up the covers!






Adbusters Greatest Hits

Posted by Scott On September - 2 - 2016

check_mark_125x125Adbusters magazine produces lots of fun, edgy, covers, that are designed to be eye-catching.  Their editorial mandate affords them the liberty of pushing things, which makes for great covers.

I love the way they play with their logo.

And they are not afraid to re-do a theme if it is working.

Here are some of their best-selling covers over the past few years.

Best Sellers from 2011



Best Sellers from 2012:

201201 201202


Best Sellers from 2013:



Best Sellers from 2014:


Best Sellers from 2015:






Swimsuit Issue 2016

Posted by Scott On September - 1 - 2016

check_mark_125x125The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22nd, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada.

The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015.  That’s a drop of 3,360 copies or 10% less.  The draw was cut by 13,720 copies or 12%.  Looks like cutting the draw resulted in cutting the sale.

The cover price is $8.99 in Canada. It was $7.99 back in 2013.

  • The 2014 issue sold 50,800 copies, on a draw of 132,861, for a 38.3% sell-thru.
  • The 2013 issue sold 48,012 copies, on a draw of 147,173 copies, for a 32.6% sell-thru.
  • The 2012 issue sold 57,734 copies, on a draw of 156,543 copies, for a 36.9% sell-thru.



2015 (Small)swimsuit2014



For Your Listening Pleasure:



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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