Covers Sell

Covers Sell

Archive for January, 2016

9th Straight Year of Growth

Posted by Scott On January - 29 - 2016

check_mark_125x125Fly Fusion Magazine was launched in 2006, in both Canada and the USA.  Unlike many Canadian magazines, Fly Fusion’s ambition was to become not only Canada’s Fly Fishing Authority but to become North America’s Fly Fishing Authority (current tag line).

This high-quality, perfect bound, quarterly magazine retails for $7.95 in both Canada and the USA.   With the US dollar trading at nearly a 40% premium, the value of the U.S. Newsstand sales is a substantial bonus, for this BC-based publisher.  Sales have been up every year for 9 straight years!


USA Sales Growth By Year:

  • 2007…up 2714%
  • 2008…+54%
  • 2009…+ 6%
  • 2010…+11%
  • 2011…+18%
  • 2012…+7%
  • 2013…+8%
  • 2014…+9%
  • 2015…+5%

“The sales growth of Fly Fusion is something we are very proud of, says Jennifer Bird, Publisher.  “It validates our efforts to produce a magazine of the very highest quality.”

Newsstand sales in Canada are strong too…2015 is the best year yet.   Sales are up 10% in 2015, with 3 of the 4 issues posting sales gains, and the Fall 2015 issue setting a new sales record for that time slot.


The Spring 2016 issue will hit newsstands February 22nd, 2016.

Spring 2016 (Small)


Winter 2016 (Small)Fall 2015 (Small)

Summer 2015 (Small)Winter 2015 (Small)


Boarding Stable

Posted by Scott On January - 29 - 2016

The March 2016 issue of Horse Sport hits newsstands on February 22nd, 2016.

The cover feature:  Ultimate Guide to choosing a Boarding Stable is precisely the kind of service journalism, with real benefits, that readers have come to expect from this title.

Art Director Bonnie Summerfeldt chose a warm purple and yellow color scheme.  Good use of left-hand side real estate and alternating of yellow and white help drive the eye down the page.

2016 Mar (Small)

20 Great Women

Posted by Scott On January - 25 - 2016

The Feb/Mar 2016 issue of Canada’s History hits newsstands January 25th, 2016.

This issue’s cover feature is 20 Great Women, timed to celebrate the 100th Anniversary of Women’s sufferage in Canada.

Since 2006, this is just the third out of sixty-one issues to feature a women on the cover.

It is also rare for the magazine to use a black cover, this will also be just the 3rd time in 10 years.

2016 Feb (Small)



Trump For Dummies

Posted by Scott On January - 22 - 2016

cover_of_the_week-125x125The February 1st, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies

From Wikipedia, the free encyclopedia
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.



Canadian Scrapbooker Re-Brands to Creative Scrapbooker

Posted by Scott On January - 20 - 2016

thenandnow_125x125The dynamic duo that launched Canadian Scrapbooker 10 years ago has announced that they are changing the magazine’s name to Creative Scrapbooker.

Katharina Doyle (Co-Founder & Publisher) and Jackie Ludlage (Co-Founder & Editor-In-Chief) have also announced that they will be making the magazine available in the USA at select Barnes & Noble stores.

“After 10 years of developing a reputation as an inspirational and technique-rich magazine that is available in both print and digital formats, this new name will embrace their international growth plans,” says Scott Bullock, newsstand strategist.  “Newsstand sales of this high quality publication have been up for six straight issues over the past year and a half.”

The new name debuts with the Spring 2016 issue, which goes on sale February 29th, 2016.  The magazine’s cover price remains $11.99.

“We are pleased to take this opportunity to rebrand and rename our magazine to showcase the talent we have in Canada, and we now invite our international readers to be a part of each upcoming issue.  We hve grown into a company that has global reach, and we want to reflect that within our magazine, ” say Jackie Ludlage.  “We will continue to have the same dedicated, energetic, and creative team that our readers and followers have come to know and love.”

“Our name change to Creative Scrapbooker reflects the importance of our social media identity.  We feel this is the right time to re-brand and grow,” says Katharina Doyle.

Canadian Scrapbooker was created in 2005 and has become an innovative global leader in the paper crafting industry.  The magazine was the dream of two women in Alberta, who set out to give Canadian paper crafters a voice.

Canadian Cover:

2016 Spring1 (Small)

USA Cover:

2016Spring2 (Small)


Previous Look:


2015 Fall (Small)2015 Winter (Small)








Legion Refreshes Look

Posted by Scott On January - 20 - 2016

thenandnow_125x125Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop:

“We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed the look and content of the magazine. More pages are being devoted to coverage of Canada’s military history and current issues related to veterans and defence. New sections have been added, including “Heroes and Villains”, “Artifacts” and “My Story”—we hope you enjoy them. Also during this anniversary year, we are taking a nostalgic look back at where we have come from in “Our back pages”. We have even improved the readability of the text itself. As always, we will continue to present rare archival and rich contemporary photography to complement the powerful stories our writers tell. And most importantly, we look forward to sharing more of this country’s history with you. We wish you good reading.”

Jennifer Morse General Manager “For our 90th Anniversary re-launch, we decided it was a perfect opportunity to give the magazine a complete visual overhaul. Our goal was to create a magazine that was both bold yet elegant and sophisticated. We started with the cover and development of a new wordmark for the magazine. We’ve committed to a clean, uncluttered cover, emphasizing iconic photography, bold cover lines and a clear and concise skybar. For the interior, a new grid was developed to allow more whitespace, which allows visuals much needed breathing room and increases readability. We selected a new family of fonts to achieve striking typography and developed various devices to pull readers from page to page.” Jason Duprau Art Director, Circulation and Production Manager


After Result

2016 JanFeb (Small)



NovDec 2015 (Small)


















Blue Apple

Posted by Scott On January - 13 - 2016

The  Winter 2016 issue of Rotman magazine hit newsstands on January 4th, 2016.

The issue focuses on The New Health Economy, and is packed with advice from 14 Experts.  It’s 132 pages thick too!

The cover has an almost Andy Warhol-like quality to it, which is sure to help it pop on newsstands.

Andy Wmarilyn

Great use of alternating colors to help drive the eye down the page.

Editor-In-Chief:  Karen Christensen

Sales & Circulation Manager:  Kate Mills

Design:  Bakersfield Visual Communications Inc.

Distributor:  Coast to Coast

Special Thanks:  Ron Sellwood

Winter 2016 Newsstand Cover W NO Bar Code (Medium)



Posted by Scott On January - 7 - 2016

The Winter 2015 issue of Prairies North is on newsstands now.

This “service journalism” cover is a classic take on the subject.  This theme does well for city and regional magazines across North America.

At Director Lionel Forest Hughes.

2015 Winter (Medium)





Posted by Scott On January - 5 - 2016

The February 2016 issue of Horse Sport will go on sale January 25th, 2016.

Look for a special promotions with Safeway.

Art Director Bonnie Summerfield.

2016 Feb (Small)


The Somme…New SIP from Legion

Posted by Scott On January - 4 - 2016

The Legion magazine’s new SIP goes on sale February 8th, 2016.  The publisher, Jennifer Morse, has expanded the SIP line-up to 4 issues this year (in 2015 we did 3 SIPs and in 2014 we did 2 SIPs).

The SIPs retail for $14.95.

Somme Final (Small)


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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