Covers Sell

Covers Sell

Archive for November, 2015

Horse Canada Annual 2016

Posted by Scott On November - 26 - 2015

The 2016 Horse Canada Annual SIP is set to hit newsstands on December 14th, 2015.

Last year’s 2015 Annual was incredibly successful. So successful that we have raised the price this year from $7.95 to $8.99, an increase of $1.04 or 13%.

Last year we increased the draw by 5,925 copies or 70%.  We increased the dealers carrying the magazine by 460 stores or 23%. And we re-designed the cover template. The result? Sales increased by 2,663 copies or a 96% improvement.  It was a Record-Breaker…establishing a new all-time sales level in the magazine’s history!

This year’s issue has a slightly higher draw, up 7.7%.

2016 Annual (Small)


2015HorseAnnual_Cover_Digital (Small)2014 Annual

Elle Canada Wow

Posted by Scott On November - 22 - 2015

cover_of_the_week-125x125Those lips.  Those hips. The December 2015 cover of Elle Canada can be summed up in one word…wow!

The folks at Elle Canada invited their audience to watch the cover shoot live.

Then their readers were invited to choose the cover from two great options.

It appears the 79.6% chose the winning cover below.



Dec 2015best




Regional Fly Fishing Covers

Posted by Scott On November - 17 - 2015

The Jan/Feb 2016 covers of Eastern Fly Fishing, Southwest Fly Fishing, and Northwest Fly Fishing are set to debut on newsstands on December 29th.

This publication prides itself on scouting out ideal destinations for fly fishing.

The Art Director is Jon Luke.

2016 JanFeb (Small)2016 JanFeb (Small)


2016 JanFeb (Small)

Time X

Posted by Scott On November - 14 - 2015

cover_of_the_week-125x125The November 9th, 2015 issue of Time magazine is an interesting cover.  The magazine has once again used their famous X  technique.  But this time, rather than being used to signify the death of a villain, it is being used to signify the death of delicious food.

A fun and lighthearted twist on a Time magazine classic.

Look for this one to sell.


2015 Nov 9th20110520_107

Annual Forecast Issue 2016

Posted by Scott On November - 13 - 2015

The Jan/Feb 2016 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on Dec 7th, 2015.

This annual Forecast issue is typically the best-selling issue of the year.

Love the crisp white background, bold type treatment, and strong use of the skybar area.

Packed full of data, this issue is highly valuable to professionals and newbies.

2016 JanFeb

Video to Support Newsstand Sales

Posted by Scott On November - 9 - 2015

news_green-125x125The Legion has produced a pretty slick video that they are using on their web site to promote single copy sales of their latest SIP.

Art Director Jason Duprau.

Take a look:



Dirt Trax Roars

Posted by Scott On November - 6 - 2015

The Winter 2016 issue of Dirt Trax is set to hit newsstands on December 21st 2015.  Art Director Andrew Knor has done a great job of incorporating both an action shot and a static shot of two different vehicles.

A clean and uncluttered cover.


Vol 17 #2 (Small)



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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