Covers Sell

Covers Sell

Archive for August, 2015

Our Next Home…The Space Issue

Posted by Scott On August - 27 - 2015

cover_of_the_week-125x125The September 7th, 2015, issue of Maclean’s is an eye-opener.

How refreshing in the midst of political silly season to get a cover like this from Maclean’s.

This cover is extremely playful and humorous.

Look for this one to sell!



For your listening pleasure:




Trump This

Posted by Scott On August - 26 - 2015

cover_of_the_week-125x125Love him or hate him, the fact is that Fox News and CNN are loving the ratings that 24/7 Donald Trump coverage is generating.

TIME magazine is obviously paying attention to the numbers, and wants to get in on the action.

It’s not the first time Trump has appeared as the cover boy.  And if it works, it won’t be the last.

Deal with it indeed.

trump-cover-final (1)

Donald 1old 2donald 3


Trout Tactics (Unconventional)

Posted by Scott On August - 19 - 2015

The Fall 2015 issue of Fly Fusion is set to hit newsstands on August 24th.  This year’s edition features another “top predator” cover.

We continue to expand our dealer coverage in both Canada and the United States, as sales continue to grow relentlessly.  Our draw in Canada for this issue will be 12,625 copies, our high water mark since a promoted issue in 2010.  In the USA, our draw is 15,800 copies–the most we have ever distributed.  Special thanks to Sue Keavney at CTC.

Fall 2015



Sub Hunter

Posted by Scott On August - 18 - 2015

The Sep/Oct 2015 issue of Legion magazine is scheduled to hit newsstands on August 31st.

Art Director Jason Duprau employed his most aggressive type treatment ever on this cover.

Look for our promotion at Chapters/Indigo.

SepOct 2015 (Small)





About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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