Covers Sell

Covers Sell

Archive for July, 2015

How to Make a Million

Posted by Scott On July - 30 - 2015

The Sep/Oct 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on August 17th, 2015.

This all type cover treatment will make it hard to miss on shelves.

Look at some of Consumer Reports covers below to see other strong type treatments.

 

2015 SepOct

Apr 2014Jan 2014May 2013

Mar 2013Nov 2013Jun 2015

 

 

 

 

 

 

Vogue 2014 (Take the Test)

Posted by Scott On July - 29 - 2015

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Nov 2014  (Fall Romance)

Nov 2014

 

Mar 2014 (Rihanna)

Mar 2014

 

Aug 2014 (Blake Lively)

Aug 2104

 

Sep 2014 (Fall Fashion)

Sep 2014

 

And the Answers Are:

#1 Seller in Canada…Sep 2014, Fall Fashion, sold 47,530  (Seasonality Matters)

#2 Seller in Canada…Mar 2014,  Rihanna, sold 28,420  (A List Celebrity)

#3 Seller in Canada…Aug 2014, Blake Lively, sold 24,615

#12 Worst Seller in Canada…Nov 2014, Romance, sold 12,293  (Huge failure)

Music to Take Test By:

Bill Cosby’s 35 Accusers

Posted by Scott On July - 28 - 2015

cover_of_the_week-125x125Some covers are instantly iconic, as is the case with the July 27th–August 9th cover of New York magazine.

This bold, risk-taking cover has gained the magazine tons of free media exposure both on social media and has been covered widely on TV, Radio, and newspapers.

Kudos to New York magazine for the courage to publish such an important story.

This may be the cover of the year.

We will report back later in the year to see how it performed on newsstands.

Bill Cosby

Untapped Launched

Posted by Scott On July - 27 - 2015

news_green-125x125Michael Brooke, Publisher of Concrete Wave (a Canadian Skateboarding magazine, successfully published for 16 years), has decided to launch a new magazine…Untapped.  The first issue (Summer 2015) is now available in the Toronto/Hamilton area, with 5,000 copies printed and distributed to controlled outlets such as Health Food stores, local shops, events, art galleries, festivals.

Here’s what their press release has to say about the editorial thrust of the magazine:

“UNTAPPED explores ways in which people can find flow. It’s a topic that many are intrigued by, but few really know much about. By capturing the spirit of remarkable people, places and things, UNTAPPED is a resource to inspire people to find flow in their lives.”

What makes this interesting is the business proposition that Michael Brooke is offering.  Brooke is seeking to find Publishers in other markets across Canada who want to establish their own franchise.  Nova Scotia has already been snapped up.  For just $2,500 per issue, Brooke supplies 5,000 copies of a 32-page magazine.  The local publishers are responsible for selling the Back Cover, Inside Back Cover, and Inside front cover to advertisers in their territory.  Brooke will provide customized front covers if requested.  And if the local publishers wish to sell more local ads, an additional 8 page form will be printed for an extra $2,500, which can feature stories on local people and places.  Brooke gets a 10% royalty on all ads sold.

So if you are looking for your own publication, that gives you the ability to grow it at your own pace…this might be an opportunity worth exploring.

coveruntapped

Concrete Wave #1covers from BG_Page_5

 

 

 

 

 

 

Vogue 2013 (Take the Test)

Posted by Scott On July - 27 - 2015

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

 

March 2013 (Beyoncé)

2013 Mar

 

August 2013 (Claire Danes)

2013 Aug

 

January 2013 (Gwen Stefani)

2013 Jan

 

September 2013 (Fall Fashion)

2013 Sep

 

And the Answers Are:

#1 Seller in Canada…Sep 2013, Fall Fashion, sold 60,524  (Seasonality Matters)

#2 Seller in Canada…Mar 2013,  Beyonce, sold 35,489  (A List Celebrity)

#3 Seller in Canada…Aug 2013, Claire Danes, sold 31,160

#12 Worst Seller in Canada…Jan 2013, Gwen Stefani, sold 17,512  (Huge failure)

Esquire 2014 Covers (Take the Test)

Posted by Scott On July - 24 - 2015

boxing_globe_icon_125x125.2Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Jul 2014 (Fatherhood)

2014 July

 

Dec 2014 (Channing)

2014 Dec

 

Jan 2014 (Meaning of Life)

2014 Jan

 

Nov 2014 (Sexiest)

2014 Nov

 

And the Answers Are:

#1 Seller in Canada…Jan 2014, Meaning of Life,  sold 9,912  (Meaning of Life annual theme in this time slot works)

#2 Seller in Canada…Mar 2014,  Channing,  sold 9,300  (Proving Studs still sell)

#3 Seller in Canada…Jul 2014, Fatherhood, sold 7,245 (In 2013 this theme in this time slot featuring Brad Pitt was #3 too)

#11 Worst Seller in Canada…Nov 2014, Sexiest Women Alive, sold 4,658 (This annual theme bombed when moving away from typical background template…too understated…see examples of standard background template below).  If it ain’t broke don’t fix it.

2013 Nov2012 Nov

2011 Nov2010 Nov

2009 Nov2008 Nov

 

Esquire 2013 Covers (Take the Test)

Posted by Scott On July - 23 - 2015

boxing_globe_icon_125x125.2Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

Mar 2013 (The Man)

 2013 Mar

Oct 2013 (Obama)

2013 Oct

 

Jan 2013 (Penn)

2013 Jan

 

Jul 2013 (Pitt)

2013 July

 

And the Answers Are:

#1 Seller in Canada…Jan 2013, Penn,  sold 11,319  (Meaning of Life annual + Bad Boy+ White background = Success)

#2 Seller in Canada…Mar 2013,  The Man, sold 8,859  (Proving that Black and All Type covers can work if the subject matter has appeal)

#3 Seller in Canada…Jul 2013, Pitt, sold 8,443

#11 Worst Seller in Canada…Oct 2013, Obama, sold 5,133

 

 

 

Vanity Fair 2014 Covers (Take the Test)

Posted by Scott On July - 22 - 2015

boxing_globe_icon_125x125.2Vanity Fair has some of the most amazingly beautiful covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst

Guess in which order they ranked:  #1, #2, #3 and #12

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

 

July 2014 (Next Wave)

2014 July

March 2014 (Hollywood)

2014 March

January 2014 (Amy Adams)

2014 January

August 2014 (Prince George)

2014 August

And the Answers are:

 

 

 

#1 Seller in Canada…March 2014, sold 37,918

#2 Seller in Canada…January 2014, sold 34,681

#3 Seller in Canada…August 2014, sold 31,967

#12 Worst Seller in Canada…July 2014, sold 20,338

 

 

 

 

 

Vanity Fair 2013 (Take the Test)

Posted by Scott On July - 22 - 2015

boxing_globe_icon_125x125.2Vanity Fair has some of the most amazingly beautiful covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst

Guess in which order they ranked:  #1, #2, #3 and #12

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

 

April 2013 (Taylor Swift)

2013 April

 

January 2013 (Comedy)

2013 January

 

September 2013 (Dianna)

2013 September

 

May 2013 (Audrey)

2013 May

 

And the Answers are:

#1 Seller in Canada…September 2013, Dianna…sold 49,058

#2 Seller in Canada…May 2013, Audrey…sold 41,906

#3 Seller in Canada…January 2013, Comedy…sold 39,414

#12 Worst Seller in Canada…April 2013, Taylor Swift…sold 26,690

 

Bill Gates

Posted by Scott On July - 21 - 2015

Look at who Rotman magazine is featuring as their cover boy…Bill Gates!

Here’s what Kate Mills, Sales & Circulation Manager, had to say about it:

“For the Fall 2015 issue the Editor-in-Chief, Karen Christensen, did a spectacular job of investigating the theme of “leading edge ideas” that would help our readers become even more successful leaders.  Bill Gates became our cover after he caught our attention for his ideas on the importance of optimism in leadership at the Gates Foundation.  We’re all really pleased with the cover that Bakersfield created – they’ve again “knocked it out of the park”. We’re hoping that a great cover plus fresh content on leadership makes this our bestselling newsstand issue ever.”

Gates

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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