Covers Sell

Covers Sell

Archive for April, 2015

Big Brown Trout

Posted by Scott On April - 29 - 2015

The Summer 2015 issue of Fly Fusion is scheduled to hit newsstands on May 25th.

The “celebrity” for this issue is a Brown Trout…one of the more popular species that fly fishers seek out.

The issue promises 7 Secrets to help anglers successfully land these beautiful Big Browns.

Fly Fusion continues its success in the United States, with 2 of 4 issues in 2014 set new sales records. Sales in the U.S. were up 9.5% in 2014.

Sales in Canada were up by 1%.

(A special shout out to Sue Keavney at Coast to Coast for her dedication to the title).

Summer 2015




Horse Sport Sales Jump

Posted by Scott On April - 27 - 2015

The June 2015 issue of Horse Sport is set to hit newsstands on May 25th.

Art Director Bonnie Summerfeldt has managed to pack in 10 different hooks, and still create a poster-like quality on the cover.

The magazine recently (Feb issue) switched from saddle stitched to perfect bound and raised the cover price from $4.95 to $5.99.  Sales on that issue are forecast to be up over 50%.

June 2015

Injunction Fails

Posted by Scott On April - 23 - 2015

cover_of_the_week-125x125The May 2015 issue of Toronto Life is getting lots of buzz on the radio and social media regarding a feature this month on Michael Elder.   See Press Release below:

April 21, 2015 (TORONTO) – Yesterday in Ontario Superior Court, Michael J. Elder, chair of WorkOnce Wireless Corporation, failed in his attempt to receive an emergency injunction preventing the publication of the May issue of Toronto Life.

Mr. Elder is the subject of a feature profile in the May issue of the book, entitled “The Charming Mr. Elder,” written by veteran reporter Michael Posner. Mr. Elder has raised millions from prominent Toronto investors for the development of a device called the Quillmate and is now the subject of a group action from investors seeking $12 million in damages, as well as Mr. Elder’s removal from the company as sole director.

“I’m satisfied with the outcome of yesterday’s proceeding,” said Ken Hunt, Publisher of Toronto Life. “I’m pleased that the hard work of our editors, writers and designers will reach our readers as usual.”

Peter Jacobsen, a founding partner of Bersenas Jacobsen Chouest Thomson Blackburn and an experienced litigator in defamation and media law, represented Toronto Life in court.

The May issue of Toronto Life will be available to subscribers today and on newsstands Thursday, April 23.

The cover feature also looks like it will generate some heat as well!  Perfect timing given the hiring of our new Police Chieff, and all the outrageous stories of police brutality in the USA.

May 2015




Posted by Scott On April - 22 - 2015

The May/Jun 2015 issue of Legion Magazine will hit newsstands on May 4th.

Art Director Jason Duprau has produced another memorable cover, with a bold type treatment for the main sell.

The sky bar and the button push the importance of the 70th anniversary of VE Day.

MayJun 2015 (Small)


Azure’s 30th Anniversary

Posted by Scott On April - 15 - 2015

cover_of_the_week-125x125Azure’s 30th Anniversary cover is noteworthy.  Here’s what Editor, Catherine Osborne has to say about the issue:


About a year ago, the conversation at the office started to turn toward the 30th anniversary issue and we were wondering what we could do that wasn’t a look back. At the same time, we started to realize how much Toronto was hitting its stride, and still is. Hundreds of condos are going up (some better than others), the waterfront is becoming a new city within the city, and Union Station is about to become an impressive entrance to the city — something that has been lacking for years. Toronto is also thriving culturally with incredible restaurants, museums and talented, ambitious designers who are emerging in almost every field. So, it became obvious to us that the issue should celebrate the city where the magazine began 30 years ago. Toronto certainly isn’t the same place it was in 1985.


Azure magazine is a real success story in Canada. It was one of only a few independent magazines in the country, and the only design and architecture magazine with an international following. Its success rests with its founders, Editorial Director Nelda Rodger and Publisher Sergio Sgaramella. They are the ones with vision and foresight to keep it going from strength to strength.  For the 30th anniversary, we created an online-only digital journal that traces 30 years of design, from 1985 to now. The 34-page publications is viewable on our website, and e-subscribers will find it is an added bonus in their online issue.


For the cover, it was amazing to use images by roof topper Tom Ryaboi. On the streets of Toronto, you don’t always realize how dense and how high the city has become. Ryaboi’s shots are taken from the tops of some of the highest buildings (often illegally) and are incredibly daring and inspiring. He really captures the power and beauty of a city on the rise. The cover image is shot from the top of L Tower by Daniel Libeskind, at the foot of Yonge and Front streets. From that view, you can see the roof of the Hockey Hall of Fame and Union Station to the left.

30th Anniversary (Small)


Dirt Trax Triple Threat Cover

Posted by Scott On April - 9 - 2015

The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover.

The approach came about after testing a “double image” cover on the Winter 2014 issue.  The result:  a lift in sales of 187%.

This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover.

The Art Director is Andrew Knor.

Vol 16 #3 (Small)


Vol 15 #2 (Small)

Birds SIP from Canadian Geographic

Posted by Scott On April - 8 - 2015

The latest SIP from Canadian Geographic focuses in on birds. The front cover features a Snowy Owl, and the back cover features Gannets. Canadian Geographic asks readers to vote on a group of 3 covers.  These were to top two vote winners. The Art Director is Javier Frutos. The Editor is Aaron Kylie   Birds 2015 Front (Small) Birds 2015 Back (Small)

Canadian Real Estate Wealth–Quit your Day Job

Posted by Scott On April - 6 - 2015

The May/Jun 2015 issue of Canadian Real Estate Wealth delivers a simple message in a powerful way.

The Art Director is Alicia Salvati.

May 2015 (Small)

Gateway Announces Artist Run Newsstand

Posted by Scott On April - 6 - 2015

news_green-125x125Gateway has announced an interesting twist to a Newsstand Kiosk at the Chester TTC station.  The currently vacant retail kiosk will be revitalized by a number of local artists into a space that functions as a both a newsstand and an art gallery. Arlene Sheppard has announced a creative collaboration with a group of artists who are crowd-souring funds to open the newsstand soon, which will play host to art shows and events.  It is scheduled to open on May 1st. #{project_title}'s video poster

SkyNews Celebrates 20 Years

Posted by Scott On April - 2 - 2015

cover_of_the_week-125x125The May/June issue of SkyNews magazine that hits newsstands April 13 marks the completion of 20 years of uninterrupted publishing.  At 72 pages, this will be the biggest issue of SkyNews yet.  It will be polybagged on newsstands with “Getting Started in Astronomy”, an eight-page booklet co-published with the Royal Astronomical Society of Canada.

SkyNews, which describes itself as The Canadian Magazine of Astronomy & Stargazing, won the National Magazine Award for Best New Magazine when it was launched in 1995 by the National Museum of Science & Technology in Ottawa (now the Canada Science & Technology Museum).  When faced with government-wide budget cuts in 1999, the Museum sold SkyNews to its editor, popular science author Terence Dickinson, publisher Greg Keilty and associate publisher Colleen Moloney.

SkyNews has a paid circulation of 24,042 serving a niche market of amateur astronomers and astro-photographers.

Janice McLean is the Art Director.

20th Anniversary (Small)


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!