Covers Sell

Covers Sell

Archive for November, 2014

Hot Honda Bike

Posted by Scott On November - 27 - 2014

The Jan/Feb 2015 issue of Motorcycle Mojo is scheduled to hit newsstands on December 29th.  This time slot almost always produces the best-selling issue each year, as readers in need of a fix in the dead of Winter, and in the mood to shop for a new ride, and plan their Spring and Summer trips, buy the magazine.

Art Director Amy McCleverty says, “Our Jan/Feb 2015 cover was inspired by the clean lines of the Honda CBR650F, this cover image is big, bold and in your face. The soft focus background allows for great legibility of cover lines and the brilliant red and blue add that extra pop of colour. The traditional, colourful Newfoundland village in the top right corner pulls the page together to make a cover that will grab you when browsing the newsstands this Winter.”

 

JanFeb 2015

For your cover-viewing and listening pleasure…

 

Horse Annual SIP

Posted by Scott On November - 26 - 2014

Horse Canada magazine has unveiled their 2015 Horse Annual SIP, which goes on sale December 15th, 2014.  It’s just in time for a last minute Christmas Gift.

The Annual sells for $7.95, while regular issues sell for $4.75.

Circulation Director Karin Apfel said,  “Historically, a best seller for the Horse Publications Group franchise, in 2012  it underwent a title and theme change to focus on equine health, the leading concern for all horse owners, according to surveys done by the publisher. As the Canadian Horse Annual – Health Special, it is respected and supported by all five Canadian veterinary schools and provides leading edge health care information for horse owners across the country.”

Art Director Sieu Truong makes great use of the left-hand side of the cover to punch out numerous sell lines.  Good use of red in selective spots to help direct the eye down the cover, and to highlight key details. Great action shot and eye contact with a handsome horse.

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Sled Dogs

Posted by Scott On November - 25 - 2014

The Winter 2014 issue of Prairies North went on sale November 17th, 2014.

Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast.

This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication.

 

Winter 2014

 

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Thanksgiving

Posted by Scott On November - 20 - 2014

cover_of_the_week-125x125The November 2014 issue of Martha Stewart Living is hard to miss on newsstands.

If you have a sweat tooth, this issue promises 6 Must-Try Pies.   It is radically clear what they are selling.

This is cover that let’s the food do all the work.

Yummy!

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Paper Magazine

Posted by Scott On November - 14 - 2014

cover_of_the_week-125x125Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday.   But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold.

They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itself, in which we explore, deconstruct and obsess over the theme of attention: BREAK THE INTERNET. Pairing Kim Kardashian with the legendary photographer Jean-Paul Goude was the kickoff. Like it or not, Kardashian is a Hyper-Pop-Culture-Icon-Institution. She understands fame and popularity as if it were coded in her DNA. Goude popped the cork on what makes her an icon: it is not just her ass, but her willingness to give us 100 percent.”   Really?   Uh huh, sure.

According to their website, Paper has been around for 30 years. I guess I’ve been out of touch for 3 decades.  But not anymore. Here is how they describe themselves:

“PAPER COMMUNICATIONS is a MAGAZINE, a WEBSITE and a CREATIVE STRATEGY AGENCY that helps brands connect to the culture that has grown from our days in downtown New York clubs, art galleries and fashion runways. Just as we have evolved over these past 30 years, we are now helping brands embrace the ever-changing cultural landscape with event marketing,design collaborations, trend reporting, content creation, overall strategy and most importantly introducing brands into our world of influencers and tastemakers, who create the culture we celebrate.”   Ok then.

Perhaps that’s why their web site is selling the Limited Edition Nude cover for $20 + $4  for shipping and handling.  You can also order the Cover With Dress for $10 + $4 for shipping and handling.   One can’t help wondering how much Paper paid Kim to pose for their Winter 2014 Art Issue?    The bottom line (wink wink) is that now a lot of people are talking about Paper Magazine,  liking them on Facebook, and tweeting about them on Twitter.   Mission accomplished.

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Turbo Madness

Posted by Scott On November - 12 - 2014

The Winter 2015 issue of Dirt Trax is set to hit newsstands on December 22nd, 2014.

Art Director Andrew Knoor managed to squeeze in a total of 8 hooks, with good use of the key cover real estate.

The image chosen is a classic action shot, and the hot color choices help give the cover a neon power boost.

Vol 16#2

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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