Covers Sell

Covers Sell

Archive for September, 2014

Pick Your Fave

Posted by Scott On September - 29 - 2014

This November, Legion Magazine will publish their 6th SIP.  Now is your chance to help pick the cover.


Major 1Major 3Major 2


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Past Sips Include:

WWICover-1 (Medium)WWIICover (Medium)KoreaFrontCoverFinal (Medium)

VC_CoverFinal (Medium)Liberating Normanday

Diva’s Guide to Dinner Parties

Posted by Scott On September - 26 - 2014

Just in time for the Christmas gift giving season, Diva’s Guide to Dinner Parties will hit newsstands the first week of November.

Distributed by Coast to Coast Newsstand Services, the title will be on sale nationally in all the top retail chains, and in the U.S. it will be exclusively available at Barnes & Noble.

The cover price is $14.99.


Dinner Parties for Divas_FINAL_v2

New Look for Mojo

Posted by Scott On September - 22 - 2014

thenandnow_125x125Art Director Amy McCleverty has just unveiled her “refreshed” new look for Motorcycle Mojo.

The title has been on a roll of late, with the last nine straight issues outselling the same issue from prior year.

Here’s what Amy had to say about the re-design:  “We are very excited about our new look, a refresh was over due!

Freelance art director, Gary Davidson got the ball rolling with the new direction.

Bold new fonts, big images and more white space give the magazine a fresh, modern look. Motorcycles are our reader’s passion, so we are keeping it fun and the focus on beautiful bikes, amazing travel, and industry news.

The cover is very different, with a white bar behind the logo, which we hope will make us stand out from the crowd on the newsstand. It also allows for a sky bar that is legible and room for more photos. The cover lines are bold, and lots of them.”


Nov 2014


SeptOct 2014Jul 2014 (Small)

Two HUNTING Covers

Posted by Scott On September - 12 - 2014

boxing_globe_icon_125x125.2The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design.

Outdoor Canada has produced a classic SIP.  The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed.  The “celebrity” cover boy is a Giant Buck.   The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear.  Lots of hooks with great benefit-oriented sell lines.

Ontario Out of Doors has opted for the “less is more” approach.  The mother brand is handled nicely at the top right.  The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely.  This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.

Both covers are powerful in their own way.

Which cover do you like best and/or think will sell best?  Cast your Vote here.  We will report back later in the year as sales firm up.



Outdoor Cda - 2014-45-70165OOOD cover_Sept2014


And the winner is ....

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Ricardo Launches In English Canada

Posted by Scott On September - 11 - 2014

cover_of_the_week-125x125The Premiere Issue of RICARDO is set to debut in English Canada on September 15th, 2014.

In Quebec, the magazine has been an incredible success story for years, with sales of 40,000 to 50,000 copies at a 50% sell-through efficiency.

Here’s what Coast to Coast’s April Ruckemann has to say about the launch:

Ricardo, Canada’s Cooking Magazine, is soon to be on a newsstand near you. With excellent content, fabulous photography and high quality paper this product feels more like a book and is great value at only $6.99. The launch cover is perfectly designed for the fall cooking and entertaining season. You will find Ricardo on mainline racks as well as numerous promotional and checkout positions. All this, combined with a healthy media campaign, is sure to see Ricardo build and maintain a steady following of readers. We at Coast to Coast are pleased to have partnered with Ricardo on this project.


Ricardo 2014-10-57052 (3)




About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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