Covers Sell

Covers Sell

Archive for August, 2014

Two Covers for Chatelaine

Posted by Scott On August - 27 - 2014

cover_of_the_week-125x125The September 2014 issue of Chatelaine features a “tumble” cover, according to Sarmistha Roy at Chatelaine.

On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover.

It’s great to see such creativity and attention to detail on both these covers.

Tip of the cap to the entire team for what looks like a very hot issue.



sep 2014asep 2014b

Robin Williams

Posted by Scott On August - 20 - 2014

cover_of_the_week-125x125The current issue of People Weekly pays tribute to the life of Robin Williams.

The folks at People Weekly obviously took great care in choosing an image that is respectful and dignified, but also reflects the pathos of the untimely passing of this great American comic genius.

A tip of the cap to the art director for handling this cover with such respect.





Dirt Trax Roars

Posted by Scott On August - 19 - 2014

The Fall 2014 issue of Dirt Trax is set to hit newsstands on September 15th, 2014. Art Director Andrew Knor has packed this cover with energy and excitement. The double image cover has worked well for us in the past, so it is being used again to see if similar results can be achieved. Vol 16 1

Canadian Antiques & Vintage

Posted by admin On August - 15 - 2014

thenandnow_125x125The Upper Canadian Antiques Showcase is being re-launched as Canadian Antiques & Vintage effective with the September/October 2014 issue. Canadian Antiques & Vintage has a history of publication in Canada dating back over 50 years, to 1963.  The publication was a merger of Canada’s two best-known antiques publications: Antique and Collectibles Showcase (dating to 1963) and The Upper Canadian (in continuous publication since 1980) following their acquisition in 2005 by Canadian publisher 2Brilliant Media Inc.

Publishers Herb and Sophie Bond say that:

“Canadian Antiques & Vintage serves its readers and advertisers through extensive coverage of national trends in the collection of antiques, folk art, vintage fine art, and vintage collectibles. We deliver: feature stories, authored by experts, on pieces and genres of collecting; detailed on-the-ground coverage of local and regional shows and auctions, including every major national event; personal profiles of passionate Canadian antique collectors young and old – why they collect, what they collect, how they began, the changes they’ve witnessed; insightful conversations with dealers and those in the antiques trade, where secrets are often shared; ‘how to’ collecting articles; hints on decorating with antiques; legal comment on a variety of collector concerns; antique-related travel in Canada, and also internationally, for readers on the antiques hunt; ‘Q&A’ decoding of heirloom treasures; book reviews across a wide variety of collecting; significant collections of Canadiana seen in museums across the nation. More than that, Canadian Antiques & Vintage is the place where Canadian collectors congregate and come together around their passion, offering their insight and experience to others.  Simply put, our readers recognize us as the voice of the tribe.”
The magazine is upgrading to perfect binding, and the cover price will be raised from $6.95 to $7.95, and will be published six times per year.
Coast to Coast will be the distributor, working with CoversSell.Com.
SepOct 2014JulAug 2010 (Small)



Thinking Sells

Posted by admin On August - 13 - 2014

The Winter 2014 issue of Rotman Management was a winner at the newsstand, both in Canada and the United States.

The magazine used to sell just a few copies at Chapters/Indigo…39 copies in total on the Winter 2012 issue, and 49 copies on the Winter 2011 issue. CoversSell.Com launched it through Coast to Coast with a finely tuned distribution through the wholesale supply channel to top bookstore, specialty newsstands, and terminal accounts.

Sales in Canada. were 1,287 copies.  Sales in the U.S. were 489 copies.  Total sales were 1,776 copies at a $16.95 cover price, generating $30,103 gross newsstand dollars.


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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