Covers Sell

Covers Sell

Archive for April, 2014

Canadian Cycling Poster Cover

Posted by admin On April - 29 - 2014

The June/July 2014 issue of Canadian Cycling features celebrity Olympic champion Clara Hughes.

The cover has a “poster-like” quality to it…you can imagine adoring fans tacking it up in their bedroom as inspiration.

The combined starburst/sky bar treatment is elegantly handled, and the alternating yellow and white hooks on the left hand side help guide the eye down the cover.

In total 9 hooks offer many compelling reasons to buy.

Victoria Cross Wins

Posted by admin On April - 24 - 2014

Legion Magazine Wins Major Award

Legion Magazine has won first place at the Gala Gutenberg awards for the outstanding printing and design of the 2013 special interest publication Canada’s Ultimate Story: Canada And The Victoria Cross.

The award was announced April 22 at a gala in Montreal.

The Gala Gutenberg awards are presented by the Printability and Graphic Communications Institute, formerly known as the Quebec Institute of Graphic Communications, to recognize excellence in graphics and the printing industry.

Printed at TC Transcontinental Quebec, the 100-page magazine published in the fall featured archival photos and illustrations and a text by historian Hugh A. Halliday. An embossed Victoria Cross was featured on its cover, designed by the magazine’s art department.

Stalking Trout

Posted by admin On April - 22 - 2014

The Summer 2014 issue of Fly Fusion is set to hit newsstands on May 26th, 2014.

This is the first cover we’ve ever done that shows the fish as seen from the front, as opposed to a side-view.

We’ve combined the ultimate prey (trout) with the ultimate predators (our pros), who will share their secrets to success.

For the past 4 years, each cover in the Summer time slot has set a new sales record!  (See images below).

Fur Trade

Posted by admin On April - 17 - 2014

The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature.

A rather bold type treatment with alternating colors helps “shout out” the main sell.

Here’s what Editor, Mark Reid has to say about the issue:

“While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in creating Canada. HBC is the oldest company in North America, founded 344 years ago in 1670. With this issue, we tell the gripping and dramatic story of  how this once-obscure fur-trading company beat the odds to become a business titan. For the cover, we chose this painting of HBC voyageurs shooting rapids somewhere on the frontier — an iconic image synonymous with the story of Canada itself.”

Two Covers for SIP

Posted by admin On April - 16 - 2014

The Legion Magazine is adding a second SIP to the 2014 schedule.  On sale May 26th (just in time for Father’s Day), the Legion will publish the fifth SIP in their series.

LIBERATING NORMANDY will be 100 pages of rarely seen photographs and features action packed maps.

After polling on the Legion’s web site and on CoversSell.com, the decision was made to publish both covers, since the voting was so closely contested.

This will give retailers the opportunity to decide which cover to feature, or to offer dual facings if they please to celebrate the 70th Anniversary of this critically important battle.

Double Bogey

Posted by admin On April - 4 - 2014

The May 2014 issue of Golf Digest is getting a lot of flak for it’s cover featuring Paulina Gretzky.

In an article from the Globe & Mail we learn:

“Juli Inkster made her 120th start in a major Thursday at the Kraft Nabisco Championship. A seven-time major winner and a member of the World Golf Hall of Fame, Inkster is one of 11 women since 1969 to appear alone on the cover of Golf Digest. The list, which includes Marlene Hagge, Jane Blalock (twice) and Nancy Lopez, grew this week with the unveiling of the May issue, with Paulina Gretzky on the cover.

“Who is that?” asked Inbee Park, the world No. 1 and the defending champion at this event.

Park, of South Korea, a nine-time winner on the LPGA Tour, won three consecutive majors in 2013 to tie a record set in 1950 by Babe Didrikson Zaharias. Park has never appeared on the cover of Golf Digest.

Stacy Lewis, who has won two major titles, has also never appeared on the cover of Golf Digest. Last year she was briefly No. 1 in the world on her way to winning the Vare Trophy for the tour’s lowest scoring average.

Asked for her reaction to the magazine’s cover choice, Lewis said: “It’s frustrating for female golfers. It’s kind of the state of where we’ve always been. We don’t get respect for being the golfers that we are. Obviously, Golf Digest is trying to sell magazines. But at the same time you’d like to see a little respect for the women’s game.

Jerry Tarde, the editor-in-chief of Golf Digest, who approved the cover, said: “Sports figures, celebrities and models have appeared on Golf Digest covers since the magazine’s beginning. Paulina ranks at the high end of the golf celebrity scene today, and she has a compelling story to tell. She also might get some new people interested in the game.”

It sure does look like Golf Digest has gotten a bit desperate.  Very lame.

Zoomer Goes Royal

Posted by admin On April - 4 - 2014

The May 2014 issue of Zoomer looks like a winner.

The Press Release says:

The May 2014 edition of ZOOMER Magazine hits newsstands next week with an excerpt and stunning photography from Highgrove: A Garden Celebrated by HRH The Prince of Wales and Bunny Guinness. This Canadian print exclusive and royal invitation to the grounds of Prince Charles’ beloved rural retreat comes as he embarks on his 17th visit to Canada in May.

“We are honoured to have HRH The Prince of Wales on our cover,” said Suzanne Boyd, Editor-in-Chief of ZOOMER Magazine. “The world has caught up with Prince Charles. In the ‘80s he was like a voice in the wilderness, presciently sharing his progressive views on all things environmental from how best to nurture plants to organic farming to conservation. Thirty-four years later, it is most fitting he would be sharing his gardens.”

Quite a celebrity cover, and the timing is perfect.  Look for this one to sell!

Canadian Art Shines

Posted by admin On April - 4 - 2014

The Spring 2014 issue of Canadian Art is an eye-catcher.  Saw it on the shelf at my local Book City store.  Impossible to miss it.  The image actually makes you want to reach out and see if you can pull the bandage off the cover.

The cover subscribes to the “less is more” approach.  And it works!

Cover Vote

Posted by admin On April - 3 - 2014

Which cover do you like best?  Click on Images to Enlarge them, then please vote.

Which cover do you like best?

View Results

Loading ... Loading ...
Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!