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Archive for January, 2014

MagNet Insights

Posted by admin On January - 31 - 2014

In an communication from MagNet Industry Insights (a U.S. based company), 2013 newsstand sales were down by 11.7%.  All sales are based on issues off sale, and on actual wholesale records.  Newsstand dollars were down 9.2% compared to 2012 data.

The release suggests that the reasons for this negative trend include:

The economy

The effect of digital and social media on leisure time and as content delivery tools

A heavy emphasis on low price subscription offers by major publishers to prop up rate bases

Lack of effort to invest in newsstand while they turn attention to digital business

The good news, according to MagNet, is that magazine sales still generate $3 billion, and a high profit margin, with very little effort.

Cover Awards

Posted by admin On January - 29 - 2014

The deadline is fast approaching to enter your magazine in the 2014 Canadian Cover Awards. Publishers have until this Friday, January 31 to submit their magazines at coverawards.ca.

The awards are open to English- and French-language magazines sold in Canada. Publishers are invited to submit issues from September 2012 to September 2013 with finalized sales in the following seven categories:

  1. Women’s Service
  2. News, Business and Celebrity
  3. Home and Décor
  4. Sports and Leisure
  5. General Interest, Arts, Lifestyle and Regional
  6. SIPs and New Magazines
  7. Small Magazines—a new category in 2014 for magazines with a circulation of under 50,000 copies

Entrants will need to provide newsstand sales and sell-through for the issue being submitted, and for the same issue last year, so make sure to review the awards submission guide before you enter.

Nominations are also open for the Newsstand Marketer of the Year Award. This award recognizes a passionate and innovative individual at a Canadian publishing house, national distributor or wholesaler who has achieved results for a newsstand project in 2013. Shine a spotlight on a deserving circulation marketer today! There is no nomination fee for this award.

Don’t delay! Visit coverawards.ca to enter the awards and to nominate a Newsstand Marketer of the Year.

About the Awards
The Canadian Cover Awards/Grands prix canadiens – Meilleures couvertures are produced by the Circulation Management Association of Canada and Magazines Canada, with the support of reception sponsor Alliance for Audited Media, marketing sponsor Covers Sell and design sponsor K9 Design Co.

Forecast on Real Estate

Posted by admin On January - 21 - 2014

The January 2014 issue of Canadian Real Estate Wealth is looking all business this year.

The annual cover feature is typically the best-selling issue each and every year.  This should be no exception.

Art Director Alicia Chin took a no-nonsense approach to this cover, creating a solid type-oriented treatment.

Lake Trout

Posted by admin On January - 20 - 2014

The Spring 2014 issue of Fly Fusion features a “monster” Lake Trout.

These beasts can weigh in at up to 40 lbs.

The cover makes no mistake about who the “celebrity” is.  No “fin and grin” cover here.  Just a great, tight close-up of the star of the show.

The drop down box features a benefit-oriented offering powerfully. And uses the left hand “real estate” to drive home the two other main feature articles.

Fly Fusion is on a roll.  Sales in 2013 are up by 6% in Canada, and in the U.S. market sales are up 12% for 2013. (Susan Keavney at CTC should take a bow!)

Look for a special promotion at Wal Mart.

Gateway Acquires Newsstands from LS Travel

Posted by admin On January - 15 - 2014

In a Press Release, LS Travel announces the sale of 34 urban retail stores in Canada to Gateway Newstands, including Great Canadian News and Maison de la Presse.

“This move allows LS to further align with a strategic focus towards th development and operation of its network of travel retail stores throughout Canada, the United States and the Caribbean islands,” says the media release.

Love the Illustration

Posted by admin On January - 14 - 2014

The February 2014 issue of Toronto Life features an illustration.

Rule #10  is:  Photos work better than Illustrations.  But this cover I believe is an exception to the rule.

Here’s what Editor Sarah Fulford had to say about this cover:

“A map was the natural way to depict a divided Toronto. To bring the map to life, we asked Jason Logan, the illustrator (and former creative director at Rogers) for ideas. He proposed carving up the city according to cultural stereotypes, by neighbourhood. The editorial team asked if he could do that for all 44 wards according to the municipal boundaries. He came back with evocative depictions of each area, chock full with clever references, whimsical in places, poignant in others. We were smitten. The text manages to be both satirical and also affectionate—a tricky thing to pull off. Logan spent many hours reviewing and refining each word with Christine Dewairy, TL’s art director, to get things right. I love the way the cover is totally direct while also being so detailed and smart.”

Benjamin News Closing

Posted by admin On January - 10 - 2014

This press release just in from the esteemed Ray Argyle, Executive Director, Periodical Marketers of Canada:

Benjamin News to discontinue operations

Bois des Filion, Quebec – Benjamin News Inc., distributor of magazines and books to 7,500 retailers in Quebec, New Brunswick and Ontario, announced it will cease operations as of April 4, 2014.

Paul Benjamin, president, made the announcement in a statement to the company’s 225 employees.

Mr. Benjamin said arrangements have been made for publishers and retailers previously served by Benjamin News to be served by Metro News, Toronto, and TNG (The News Group), Burlington, Ontario, Socadis, Montreal, Metropolitan Distribution Services, Montreal as well as LMPI ( Les Messageries de Presse Internationale).

Mr. Benjamin will continue as president of Canadian Mass Media Inc., a distribution cooperative.

Benjamin News was founded in 1917 by Charles Benjamin, a blind newsie who sold papers on the streets of Montreal.

Gaga

Posted by admin On January - 8 - 2014

The February 2014 issue of Fashion magazine is one to watch.

Landing an international superstar like Lady Gaga is sure to stimulate newsstands sales.  What a great cover to lift their readers spirits when it’s so cold outside.

We love the playful Exclusive Interview device, and the type treatment is strong.  The use of the left hand real estate is excellent, and the bright white cover and simple colour palate is effective.  Let the Lady do the heaving lifting…and she will.

Here’s what Editor-in-Chief Bernadette Morra says about her cover:

“We are thrilled that Lady Gaga chose FASHION magazine for her Canadian cover in support of her latest album. This is FASHION’s second Gaga cover and we knew going in that she would have control over the final result. But we respect Gaga as an artist and were excited about the prospect of pushing boundaries with her. Even though the quirky eyeglasses obscure one eye and her expression isn’t a typical toothy grin, she emanates beauty, power and self-assurance – all qualities we encourage in our readers. And art director Eng Lau worked the glasses into the FASHION logo in a way that blends her daring with our brand – like two singers in perfect harmony.”

Cover Awards…Enter Now!

Posted by admin On January - 6 - 2014

Call for Submissions: 2014 Canadian Cover Awards

The 2014 Canadian Cover Awards/Grands prix canadiens – Meilleures couvertures are open for submission at coverawards.ca.

The Cover Awards recognize and celebrate the importance of magazine covers in Canadian single copy sales. Publishers of English- and French-language magazines sold in Canada are invited to submit issues from September 2012 to September 2013 with finalized sales.

Entry deadline: January 31, 2014

Categories
Eligibility
Fees
FAQs
Submit your entry

Awards are available in seven categories:

  1. Women’s Service
  2. News, Business and Celebrity
  3. Home and Décor
  4. Sports and Leisure
  5. General Interest, Arts, Lifestyle and Regional
  6. SIPs and New Magazines
  7. Small Magazines—a new category in 2014 for magazines with a circulation of under 50,000 copies

Nominations are also open for the Newsstand Marketer of the Year Award. Nominate an individual working for a Canadian publishing house, a national distributor or a wholesaler who has demonstrated passion and innovation—and produced results—for a newsstand project. Their work may be for regular duties performed, for efforts above and beyond the call of duty or for a special campaign in 2013.There is no cost to nominate someone for this award: simply complete an online nominations form. All nominations are confidential.

Visit coverawards.ca to enter the awards and to make a nomination for Newsstand Marketer of the Year.

About the Awards
The Canadian Cover Awards/Grands prix canadiens – Meilleures couvertures are produced by the Circulation Management Association of Canada and Magazines Canada, with the support of marketing sponsor Covers Sell and design sponsor K9 Design Co.

Stay Connected
Follow @CircCanada and @magscanada on Twitter for Cover Awards news and announcements. Join the conversation with the awards hashtag: #CoverAwards14.

For more information:

Tony Danas
President
Circulation Management Association of Canada
tony.danas@gmail.com

Brianne DiAngelo
Manager, Communications
Magazines Canada
bdiangelo@magazinescanada.ca

NOW’s Rob Ford Cover

Posted by admin On January - 2 - 2014

The latest cover from NOW magazine deserves applause.  NOW commissioned famous graphic artist Ralph Steadman for the Year In Review issue.  Steadman is famous for his political and social caricatures.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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