Covers Sell

Covers Sell

Archive for October, 2013

Rod Review

Posted by admin On October - 29 - 2013

The Winter 2014 issue of Fly Fusion is scheduled to hit newsstands November 26th, 2013.

The quarterly title, published out of Calgary, continues to grow, particularly in the U.S. market.  In 2012 sales were up 7%, with 2 of 4 issues setting new sales records for their respective time slots.

In 2013, the recently published Big Trout in Small Streams set a new sales record for the summer time slot.

This cover features the Ultimate Rod Review, which sets a new standard in service journalisim with 3 experts making over 7000 casts to test for accuracy, distance, innovation and value. 

Adbusters & Chatelaine shine

Posted by admin On October - 29 - 2013

This weeks visit to the newsstand resulted in two magazines that really stood out from the crowed pack on the rack.

The first is the November issue of Adbusters.

The second is the November Chatelaine.

Both covers work extra hard to create a compelling urge to buy.

In the case of Adbusters the powerfully simple black and white image and pared down approach signals that this issue is important.

In the case of Chatelaine, they are using every design trick in the book, from powerful sky bar treatment, starburst, cover inset with Jamie Oliver, tons of cover lines, sumptuous food shot, and the UPC code tucked away in the lower right corner where it belongs.


Posted by admin On October - 22 - 2013

The Dec/Jan 2014 issue of Canada’s History is set to hit newsstands November 25th, 2013.

Here’s what the Senior Editor, Nelle Oosterom, had to say about the cover:

“Samuel de Champlain has never looked so dashing! Robert Carter’s handsome illustrations grace our cover story debate on the question of who was Canada’s greatest explorer. In the article five prominent historians present their arguments for who’s No. 1. And Canada’s History readers get to make their own choices online.”


Posted by admin On October - 21 - 2013

On Wednesday October 30th, at 2pm, I will be doing a Newsstand Webinar for Magazines Canada.

It will be a jam-packed hour long session, where I’ll go over 34 Rules for Newsstand Success, with lots of cover images for examples of stuff that worked…and a few that didn’t.

Click on the link above for more details and to register!

House Husbands

Posted by admin On October - 17 - 2013

The November 2013 issue of Toronto Life looks like a fun read.  Not usually one to favour a pink cover, but this is surely the exception to the rule.

Here’s what Art Director, Christine Dewairy, had to say:

“November was fun to do. There was much lively debate on how best to illustrate a multi-layered trend piece on the rise of breadwinner moms and stay-at-home dads. Do you go with the working mom, the beleaguered dad, kids or no kids? In the end, we wanted to have our cake and eat it too, to capture not just one facet of the new family model, but the whole dynamic. The best way to do that is to shoot a real family, who are living the trend. Models simply don’t interact with each other as convincingly. It’s amazing what you can get when you put real people in a studio and just let them be who they are. The image itself riffs on a traditional family portrait, with the male and female roles reversed. This family felt extremely comfortable in those roles.”

Best of Saskatchewan

Posted by admin On October - 16 - 2013

The Winter 2013 issue of Prairies North is scheduled to hit newsstands on November 18th, 2013.

This cover was created by Lionel Hughes layer by layer, starting with a simple editorial concept…the “Best Of” theme that city and regional magazines have mined for decades.

The end result features a white background, a yellow frame, strong skybar treatment and starburst to reinforce the main selling feature, flanked by a series of strong secondary hooks.

As a side note, Prairies North Summer 2013 issue is up 39% from prior year.  The Fall 2013 issue is forecast to be up 100%.

SI The Freshman

Posted by admin On October - 11 - 2013

Sports Illustrated has chosen Andrew Wiggins, the 18-year-old guard from Thornhill, Ontario, for their cover (October 14, 2013).  Quite an honour, and perhaps a ton of pressure, for the Freshman who has yet to play his first game for the Kansas Jayhawks.

This cover eschews the old “eye-contact” rule…wisely in this case, as his face is not yet iconic, the way JFK, or Michael Jordon, or Tom Cruise might be.   We do see his name “Wiggins” on the back of his jersey.  But what really makes this cover is the black and white retrospectives in the background.

As a result, the cover has a classic, vintage, look that will evoke emotions from diehard basketball fans, yet draw in the younger audience who is hungry for the latest hotshot. 

The cover line is simple and direct.  I love the way the logo was scruffed-up. This cover should sell well in Canada!

Kate Upton

Posted by admin On October - 10 - 2013

Vanity Fair knows how to do an anniversary issue. Here’s what VF says on their web site:

Kate Upton—all-American bombshell and new-minted star, evoking a classic V.F. cover—to help ring in the magazine’s second century? After all, she’s a one-woman party. Photographs by Annie Leibovitz. View behind-the-scenes video of a celebratory Kate Upton at our birthday-themed shoot.

Now that looks like a party I’d like to attend.


Posted by admin On October - 8 - 2013

Timing is important. 

The folks at both Rollingstone and Fashion magazine know this to be true.  When her twerking ignited the twittersphere, these magazines jumped on it. 

Michael Jackson’s white glove = Mileys pink tongue I guess.

Look for sales to spike!


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!