Covers Sell

Covers Sell

Archive for September, 2013

Double Up

Posted by admin On September - 16 - 2013

What a difference a year can make…and great covers!

The December 2012 issue of Chatelaine was a huge success.

I blogged about it:http://www.coverssell.com/?p=6683

Sales jumped by over 25%!

Now that is what I call Christmas cheer.

Grilling Sizzles

Posted by admin On September - 16 - 2013

Last year, Cottage Life magazine introduced their first ever Summer Grilling SIP.  It went on sale April 30th, 2012, and sold for$11.95…up from the normal $5.95 cover price.

I blogged about it back in May 2012  http://www.coverssell.com/?p=5623

Sales are now final, and it was a huge success.  The issue sold 26% more copies than the average sale on the regular 6 issues, which in itself is impressive.  But because of the price point, revenues were up 153% compared to a regular issue.

Now that is hot!

Victoria Cross

Posted by admin On September - 10 - 2013

Legion Magazine’s 4th annual SIP is scheduled to hit newsstands November 4th, 2013.  The cover price will be $14.95.  This year’s edition focuses on The Victoria Cross, and the compelling stories of courage and bravery.

With the help of polls conducted on both this blog and on Legion’s web site, we have selected the new cover.

  1. The cover will have an overall Matte varnish which will give it a luxurious high-end feel
  2. The medal and ribbon will be Embossed and to further the realistic effect, there will be a spot Gloss UV coating on the medal only
  3. The title ‘Victoria Cross’, the two s-like graphics on either side of ‘Cross’, and the line under ‘For Valour In The Face Of The Enemy’ will be Gold Foil
  4. Oversized format of 9” w X 11.75” h
  5. Perfect Bound
  6. 100 pages
  7. A Poster Map is included as a freemium

“We really want to make this pop off the newsstand and scream luxury,” says art director Jason Duprau.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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