Covers Sell

Covers Sell

Archive for May, 2011

LAST CLUE

Posted by Scott On May - 30 - 2011

MagNet 2011 is quickly approaching.  Some sessions are already sold out.  Register today so you are not disappointed using the link below.

Someone will walk away from the Newsstand Cover Quiz Show with a $2000 retail promotion at Presse Commerce.  It might as well be you!

Here’s the final clue:

Her or Him?

Register online at:  www.magnet.magazinescanada.ca

Presse Commerce has generously provided the $2000 prize.  Please check out their site at:  http://www.pressecommerce.com/corp/

 

Fall Forecast

Posted by Scott On May - 27 - 2011

The July issue of Canadian Real Estate is set to hit newsstands on June 20th, 2011.  The white cover, featuring a strong type treatment for the primary selling proposition, is remincient of the January 2011 Forecast issue, which is a perennial best-seller.  The tasteful border treatment helps frame the issue and draws attention to the importance of the subject matter.

Rule #30….If it works…keep doing it

Don’t Miss Out!

Posted by Scott On May - 19 - 2011

Edra Sefton, Manager, Professional Development and Events, for Magazines Canada, advised me that 81 people have already pre-registered for the 2011 Newsstand Cover Quiz Show.  The room capacity is 110.

That means that there is only room for 29 more participants.

At stake:  Someone will be walking away with a $2000 retail promotion at Presse Commerce. It might as well be you!

Here’s another teaser clue: Her or Him?

Register online at:  www.magnet.magazinescanada.ca

Presse Commerce has generously provided the $2000 prize. Please check out their site at:  http://www.pressecommerce.com/corp/

Katy Perry Sizzles

Posted by Scott On May - 18 - 2011

The Summer 2011 issue of FASHION sizzles with Katy Perry on the cover.  Shall we talk about eye-contact!

The white cover provides the high-contrast background for the dark-haired beauty to shine, as she stands tall above the logo.

Tons of additional benefit-oriented hooks, like  65+ swimsuits, sandals, shades and sunscreens…I’m sure ready to escape, are you?

The starburst also is good news:  Biggest Summer Issue Ever!  My guess is that the newsstand sales will be the best ever for a Summer issue too.

Oh My God…The Americans are Offended!

Posted by Scott On May - 17 - 2011
This just in from the Huffington Post. Dossier magazine has been relocated to an opaque plastic bag for being to risque.
Click on the link above to place your vote on this cover…do you think it is offensive? I certainly don’t.

Spaces

Posted by Scott On May - 15 - 2011

The June 2011 issue of Azure hits stands this week. Karen Simpson, art director, has delivered another sophisticated, elegant and refined cover for the award-winning magazine.

The cover lines take maximum advantage of the left-hand “real estate”.

Look for a special promotion at Presse Commerce locations.

Long Live the Launch Party

Posted by Scott On May - 13 - 2011

Eye is Dead.  Long Live The Grid.

On Wednesday, May 11th, The Grid was launched.   It was a classic launch party at Queen and Bathurst, in the old Burroughes Building, complete with a line-up to get in, by invitation only.  The 6th floor warehouse style space was packed to bursting with trend-setters, eagerly consuming mixed drinks from a seemingly endless set of serving stations, all offering something uinique to get the buzz going fast.   Not to worry the MADD crowd, Zip Car was on hand as a valued sponsor, offering free rides home.

It was so refreshing to see the energy of the crowd, eager to particpate in the launch of The Grid, whose bold new graphic design puts NOW to shame, and appears to be aimed in equal measure at Toronto Life, or shall I say advertisers eager to reach the restaurant-going, high end beverage consuming, nightlife-loving, upwardly mobile urban sophisticates.

“We feel like there’s a need for a city magazine that’s accessible and focused on the needs of people in their 20s and 30s,” says Laas Turnbull, the publisher and editor-in-chief. “Our goal is twofold: completely separate ourselves from NOW in terms of positioning; and fill a gap that’s existed in this marketplace, well… pretty much forever.”

Will You Win $2000 from Presse Commerce?

Posted by Scott On May - 13 - 2011

The 2011 Newsstand Cover Quiz Show is booking up fast.  Reserve your space today.  Someone in the audience is going to walk away with $2000 for a newsstand promotion with Presse Commerce.  It might as well be you!

Here’s another clue:

Her or Him?

Register online at:  www.magnet.magazinescanada.ca

Presse Commerce has generously provided the $2000 prize.  Please check out their site at:  http://www.pressecommerce.com/corp/

Landscapes

Posted by Scott On May - 12 - 2011

The Jun/Jul 2011 issue of Photo Life will be hitting newsstands on May 30th. This stunning black and white cover commits to the “less is more” approach to cover design.

Rule #11:  Color over black & white

For many magazines, black and white covers don’t work as well as color photographs.  That’s not the case for Photo Life, who has enjoyed great success historically with classic black and white cover treatments.

Four additional hooks are elegantly handled to keep the focus and commitment on a clean and uncluttered cover that is committed to clairity.

WIN $2000

Posted by Scott On May - 9 - 2011

Mark your calendar for Wednesday, June 8th, 10:45am, at the MagNet 2011 Conference, for the Newsstand Cover Quiz Show.

Someone is going to walk away with a $2000 check for a free retail promotion with Presse Commerce.

To win, you simply need to show up and particpate in the Vanity Fair Guys and Gals challenge,  the opening segment of this dynamic retail-focused session.

Stay tuned for more clues…

Her?  Or Him?

Register online at:  www.magnet.magazinescanada.ca

Presse Commerce has generously provided the $2000 prize.  Please check out their site at:  http://www.pressecommerce.com/corp/

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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