Covers Sell

Covers Sell

Archive for June, 2010

White Cover

Posted by Scott On June - 29 - 2010

This cover, from Style at Home, is a fascinating test.  It’s a radical and bold experiment with an all white cover (with a smidge of pink), designed to differentiate itself on the shelves from the usual home décor shots.

It’s certainly gutsy and interesting, and one worth watching to see how it sells.

Tip:  I would have lead out with a commitment to PURE WHITE ACCESSORIES as my main sell line in the upper left real-estate.  Radical Clarity and Committing to the Cover.

But we give high marks to Style at Home for taking the gamble…no risk/no reward!

RollingStone Cover Rocks the World

Posted by Scott On June - 26 - 2010

The article (The Runaway General) appeared on their web site early last week.  Copies were available for purchase on newsstands on Friday, June 25th.  The cover was not unveiled on the web until this morning.

Rule #6: Be Controversial

If you needed any proof that magazine journalism is alive and well, and that hard-hitting, on-the-ground investigative story-telling is critical in shaping public opinion, and can change the course of history, then you must disagree with the President of the United States.

No U.S. President, not even Abe Lincoln, has fired two Generals during a time of War (and Obama still has over two years to go in his first mandate).

I’m delighted that RollingStone magazine’s reach and influence is that viral, that influential…that it can rock the world.

The editor and art director clearly never expected such an outcome, since Obama’s General is prioritized third in the real estate pecking order on the left-hand side of this eye-popping cover.  Not only did the General tell all, apparently Lady Gaga tells all too.

This Summer Double Issue is sure to be a winner at the newsstands.

Canadian Geographic, Quiz 1

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 45]

Canadian Geographic, Quiz 2

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 44]

Canadian Geographic, Quiz 3

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 43]

Canadian Geographic, Quiz 4

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 42]

Canadian Geographic, Quiz 5

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 41]

Canadian Geographic, Quiz 6

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 40]

Canadian Geographic, Quiz 7

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 39]

Canadian Geographic, Quiz 8

Posted by Scott On June - 23 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 38]

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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