Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Canadian Running

Posted by Scott On January - 16 - 2019

The Jan/Feb 2019 issue of Canadian Running is on newsstands now.

This cover checks all the right boxes, and is a great way to star a new year.

Crisp white background.  Hot red type treatment.  Bold type.  Great use of left hand space for additional hooks.  Benefit-oriented sell lines.

Look for this one to sell!

 

Sir John A: Celebrated. Scorned.

Posted by Scott On January - 8 - 2019

The Feb/Mar 2019 issue of Canada’s History may prove to be “controversial”, which is typically good for newsstand sales.  Art Director James Gillespie has captured the “bi-polar” reaction that often surrounds discussions of Sir John A’s legacy in today’s politically charged environment.

Canada’s History did another cover feature on Sir John A. on the Oct/Nov 2012 time slot.  It was an “iconic” image, and it was a Record Breaker for that time slot, with sales spiking up by 18%.

Look for this one to generate some heat too!  It goes on sale January 28th.

 

Horse Canada 2019 Annual SIP

Posted by Scott On December - 12 - 2018

The 2019 Horse Canada Annual SIP is now on newsstands.

Art Director Sieu Truong has created another elegant, yet powerful, cover.

The Horse Annual is perfect bound, extra thick and wide, retails for $8.99, and is the top-selling issue year after year.

Check out the 2016, 2017 and 2018 editions below too.

 

 

Trends 2019

Posted by Scott On December - 7 - 2018

The January 2019 issue of Canadian House & Home is the 2019 Trends issue, which is typically one of the top-selling issues every year.

To launch this year’s issue, the folks at H&H moved their annual event to the King Edward Hotel, in the newly renovated 17th floor ball room, an absolutely stunning venue.  The room was packed with designers, TV personalities, advertisers, and friends of the magazine.  Lynda Reeves , Beth Hitchcock, and Kirby Miller, all appeared on stage for different segments of the fast-paced, informative event, and entertaining show.

H&H also set up an over-sized cover, and encouraged folks to get their photo snapped to share with their friends and colleagues.  (I couldn’t resist!)

This year’s cover looks to be another winner!

 

 

Forecast 2019

Posted by Scott On December - 6 - 2018

The Jan/Feb 2019 issue of Canadian Real Estate Wealth is now on sale.

This “annual” Property Forecast issue is the top seller every year (10 years in a row).

Art Director Alicia Chin has created another strong type treatment for a hard-to-miss cover.

Packed with benefits and advice, this one is a sure winner!

 

Top 10

Posted by Scott On November - 22 - 2018

The Jan/Feb 2019 issue of SkyNews is set to hit newsstands on December 3rd, 2018.

Art Director Janice McLean has created a “hard to miss” cover that is sure to sell.

This annual feature is always a huge success on newsstands, producing the best sales of the year in 4 of the past 5 years.

Look for this one to sell too.

Tis the Season

Posted by Scott On November - 22 - 2018

The Winter 2018 issue of Prairies North has embraced the season with this fabulous cover.

Prairies North is on a roll, with 7 of their past 8 issues posting sales gains.

Interestingly, this quarterly does particularly well in the Winter season, with the top-selling issue coming from this time slot for six straight years.

The magazine goes on sale December 2nd, 2018, and retails for $7.99.

This regional magazine is a Canadian gem.

 

Shark

Posted by Scott On November - 6 - 2018

The Nov/Dec 2018  issue of Canadian Geographic is on newsstands now.

Art Director Javier Frutos has created a fabulous “Top Predator” cover.

I’ve looked at every cover going back to 1996, and this is the first time Canadian Geographic has featured a shark as the cover boy (or girl if you please).

Canadian Geographic is on a roll.  Three issues in a row have posted gains over prior year.

  • Mar/Apr…up 28%
  • May/Jun…up 3%
  • Jul/Aug…up 18%

Plus, the magazine has done so while raising the cover price by $1 or 12.6%, so it’s particularly noteworthy!

 

 

 

Like A Pro

Posted by Scott On October - 31 - 2018

The Winter 2019 issue of Fly Fusion is scheduled to hit newsstands on November 26th, 2018.

Fly Fusion has been on a roll.  All 3 issues in 2018 are up in Canada in 2018, for a combined 9.8% lift over prior year.

And in the USA, 2 of 3 issues are up, for a combined improvement of 10.9%, with both Winter and Spring being all-time Record Breakers for their respective time slots.

Great covers like this help make that happen.

Harrowsmith Winter Yummy

Posted by Scott On October - 29 - 2018

The Winter 2018/2019 issue of Harrowsmith magazine is set to hit newsstands on November 19th 2018.

Art Director Meredith MacKinley has created another delicious looking cover for Harrowsmith, which is sure to get mouths watering.

A year ago, Harrowsmith introduced this new Winter time slot into the mix, and sales were fantastic, with sales of 9,000 copies at a 35% sell-through.  And their Spring time slot did even better, with sales over 10,500 copies at a 35% sell-through…and up 24% from prior year!  And thanks to a price increase, revenue is up 45%!

Just to put it in context, compare and contrast Harrowsmith’s sales to some venerable USA brands’ average sales in Canada last year:

  • Arch Digest:  4,452
  • Country Living:  3,020
  • Elle Decor: 3,162
  • House Beautiful:  2,864
  • Martha Stewart:  7,466
  • Town & Country:  2,294
  • Veranda:  4,683

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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