Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Vikings

Posted by Scott On January - 18 - 2018

The Feb/Mar 2018 issue of Canada’s History is set to hit newsstands on January 29th, 2018.

Art Director James Gillespie has created a compelling cover featuring an illustration of a Viking ship sailing boldly through an iceberg laden sea.  This marks the 3rd time in 12 years that Canada’s History has featured Vikings as a cover story.

Rule #30:  If it works, keep doing it

  • In 2006, the Vikings cover was the best-seller, selling 3,650 copies, and beating the average of the other five issues that year by 96%.  (The cover won Gold at the Canadian Newsstand Awards).
  • In 2014, the Vikings cover sold 4,086 copies, beating the prior year’s issue in that slot by 88%. (The cover won Gold at the Canadian Newsstand Awards).

Look for another strong performance from this cover.

 

2018 Property Forecast

Posted by Scott On November - 28 - 2017

The Jan/Feb 2018 issue of Canadian Real Estate Wealth is set to hit newsstands on December 4th, 2017.  It retails for $7.99.

Art Director Alicia Chin kept it clean and simple this year.  This time slot produces the best-selling issue every year with this much anticipated annual editorial feature.

A white background, gold border, bold type, strong skybar, and clean and uncluttered feel, are hallmarks of success for this cover

Look for promotions at these fine retailers:

  • BC Ferry
  • Chapters/Indigo
  • Home Depot
  • Loblaws
  • London Drugs
  • Wal Mart

 

 

Like A Pro

Posted by Scott On November - 8 - 2017

The Winter 2018 issue of Fly Fusion is set to hit stands on November 27th.

This cover is another classic in our series of Top Predator covers, featuring great cover shots of anglers reveling in nature.

See below for other Poster Quality covers featuring Top Predators.

Top 10 Sky Sights 2018

Posted by Scott On October - 31 - 2017

The Jan/Feb 2018 issue of SkyNews is scheduled to hit newsstands on Dec 4th, 2017.

This time slot is always the best selling period of the year, and the Top 10 Sky Sights is an annual editorial feature.

Art Director Janice McLean has created a winning look.  Strong central image. Cover Slash in upper left corner.  Bold Type for main sell line.  Bullets support secondary sell.  Additional hooks accented with + sign.

This year’s edition has strong promotional support behind it:  look for promotions at:

  • Chapters/Indigo
  • Coles/Smithbooks
  • London Drugs
  • Wal Mart

Full Size Harrowsmith is Back!

Posted by Scott On October - 23 - 2017

Harrowsmith magazine is back, and better than ever!

“It’s a time of great change,” says Harrowsmith publisher Yolanda Thornton. “Canadians are making advances to improve our relationship with the world around us, and we want to be there to showcase and celebrate the work they do. From new trends in farming and cultivation, to helping rural communities, respecting and protecting wildlife, and nurturing a healthier, greener, more conscientious way of participating in the world, Harrowsmith seeks to bring you those stories and help you connect with like-minded individuals. Our new magazine format and website help us do this in a more eloquent way.”

Art Director Meredith MacKinley has really nailed the re-launch cover for Harrowsmith’s return as a full-sized magazine.  This mouth-watering food-focused cover, hits all the right notes.

It will debut on Canadian newsstand November 20th, 2017, at a retail price of $6.99.

 

The new edition also heralds the launch of a new and expanded website for Harrowsmith, which features some of our favourite stories from the magazine, as well as fresh content, podcasts and videos.

harrowsmithmag.com

Available online and in stores November 20, the Winter issue features delicious holiday recipes and inspiring DIY ideas. Harrowsmith’s new food editors, Latham Hunter and Rebecca Kinghorn, serve up some exciting new recipes for kitchen enthusiasts with their innovative soups for the season. From butternut squash to chicken pot pie and egg drop soup, these bowlfuls promise to surprise and delight. The issue also includes some twists on eggnog, including a French Toast recipe you just just have to try. We also have just the DIY project to help you get ready for the holidays. Our floating fireplace mantel is a great way warm up hearth and home this winter.

Also inside, Mark Cullen shares his tips for growing Amaryllis, year after year. And we profile a fascinating up and coming Canadian company that’s helping to shape how we grow edibles in the home. Whether you’re into pickling or curious to try it out for the first time, we share tips for how to get started on that too.

Dan Needles returns to our pages with his unique, humorous perspective on life in the country. On a more serious note, we explore the effect of climate change on our oceans, and in the north. We also round up the best trails to snowshoe, cross-country ski or skate, across the country, along with many other stories to keep you informed and entertained throughout the season.

 

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

Trains

Posted by Scott On October - 16 - 2017

The Dec/Jan 2018 issue of Canada’s History is set to hit newsstands on November 20th, 2017.

This time slot is almost always their most productive selling period.

And whenever we have run a cover featuring trains, we have sold exceptionally well, breaking sales records!

Art Director James Gillespie has created another classic “poster style” cover.  A clean white background, bold use of type, simple main sell line and supporting sell line, and a tasteful starburst gives this cover a timeless feel.

The first 3 issues of 2017 have all been Record Breakers too!

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

100 Places to Invest

Posted by Scott On September - 21 - 2017

The Nov/Dec issue of Canadian Real Estate Wealth has been revealed. And it’s scheduled to hit newsstands on October 9th.

Art Director Alicia Chin has created an energetic cover with an incredibly bold and aggressive type treatment.

Bold type treatments have worked for this publication.   Especially when combined with a benefit-oriented sell thrust, a big number to quantify the value proposition, and vibrant colors.

Sky bar and starburst elements in red help direct the eye down the page and triangulate nicely.

 

 

 

Wildlife SIP 2018

Posted by Scott On August - 25 - 2017

Canadian Geographic‘s 2018 Wildlife SIP cover is my new all-time favorite.  This fabulous cover, designed by Art Director Javier Frutos, is sure to be a winner!

Top predators always work well for Canadian Geographic.  In fact, the very first SIP they ever published, back in 2011, also featured a Polar Bear.

Here’s the new cover.  The other Wildlife SIP covers can be found below.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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