Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Dieppe

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.

Here’s what Editor Mark Reid has to say about this one:

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”

2017 AugSep (Small)

 

Build a Mirror

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

Dark Horse

Posted by Scott On June - 8 - 2017

The Jul/Aug 2017 issue of Horse Canada, scheduled to hit newsstands on June 26th, will feature a very dark horse, also known as “Canada’s Horse”, or the “Little Iron Horse”.  The issue includes a free Iron Horse Poster inside.

Art Director Sieu Truong has brought that same “poster-like” quality to the construction of the cover.

  • Main sell line in best position, up high and left
  • Good use of alternating yellow and white to draw the eye down the page.
  • Good use of e=left hand real estate for supporting sell-lines.

Here’s what the Art Director had to say about the cover:

We decided to celebrate Canada’s 150th birthday with our own “Canadian Horse” cover. This close up portrait of the handsome gelding was selected with the help of our Facebook fans. It has contrasting background colours and a simple bullet treatment. This really gives the reader an opportunity to appreciate the beauty of our Little Iron Horse.

HC_JulyAug17_Cover_Digital

 

Canada 150: Prairies North Style

Posted by Scott On May - 31 - 2017

The Summer 2017 issue of Prairies North hits newsstands this week.

This special Canada 150 issue of Prairies North celebrates Saskatchewan’s key contributions to Canada’s cultural, political and economic landscape. From agricultural innovations that affected farming practices at home and abroad, to an abundance of Saskatchewan-born talent in professional sports, to political movements that changed policy and practice, Saskatchewan has made its mark on the Canadian stage.

Our cover uses a number of devices to signal this issue’s importance:

  • Black Frame
  • Bold Type Treatment
  • Large Main Sell Line
  • Use of Numbers to highlight benefits

All 4 issues in 2016 posted sales gains over prior year!

2017 Summer (Small)

 

Quit Your Day Job

Posted by Scott On May - 26 - 2017

The Jul/Aug 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands June 19th.

Art Directors Ali Chin and Marla Morelos have created another great looking cover featuring:

  • Bold Main Sell Line, positioned at the top and center
  • Strong Sky Bar treatment
  • Good use of yellow to highlight key selling points and to draw the eye down the cover
  • Benefit-oriented supporting sell lines positioned at left
  • Clean and uncluttered
  • Warm, positive, upbeat feeling

2017 Aug (Small)

Celebrating Canada’s 150th

Posted by Scott On May - 15 - 2017

Atlantic Books Today has chosen an illustrated cover approach to headline their Spring 2017 issue.

The cover has a very clean and uncluttered approach, which gives the title a smart, welcoming feeling.

Editor Chris Benjamin.

2017 (Small)

Big Trout

Posted by Scott On May - 2 - 2017

The Summer 2017 issue of Fly Fusion will be on newsstands on May 22nd, 2017.

This cover hits all the high notes for this category-leading magazine.

  • What do our readers want to do?  Catch Big Trout!
  • How do we help them?  Pros Share Summer Secrets.

Strong drop down box in upper right position.

Additional hooks positioned boldly in left hand space.

The magazine’s USA distribution has hit a new high water mark, with 17,425 copies destined for that market.  New slots at Safeway USA locations in the west added. Special thanks to Kelly at CTC for securing those for us.

 

Summer 2017 (Small)

 

 

Horse Canada: Rescuer

Posted by Scott On April - 28 - 2017

The May/Jun 2017 issue of Horse Canada is set to hit stands on May 1st.

This is the 2nd issue of the new-look re-design.

The Art Director is Sieu Truong.

This cover is a great example of how you can pack in 9 hooks, and still make it feel clean and uncluttered.

2017 MayJun (Small)

 

Scrapbooker on a Roll!

Posted by Scott On April - 21 - 2017

The Summer 2017 issue of Creative Scrapbooker is set to go to press.  It goes on sale May 29th, 2017.

The magazine recently raised the cover price from $11.99 to $12.99, and unit sales went up by 12%, with revenue up 21%.

Creative Scrapbooker is on a roll, with 10 issues in a row posting gains, over a two and a half year period.

The magazine is now available in the USA, where sales of the past 4 issues are averaging an impressive 54% sell-thru!  And with the USA dollar strong, it’s a very good time to be selling copies in the USA.

Layout 1

 

Small Shop Issue: 7th Annual

Posted by Scott On April - 19 - 2017

The Jun/Jul 2017 issue of Canadian Woodworking showcases their 7th Annual Small Shops cover feature.  Art Director  Jonathan Cresswell-Jones has created a winning cover.  A dynamic sky bar treatment, good use of the upper left area for the main sell, use of numbers to quantify value, strong check list of supporting features and benefits, good use of color to help direct the eye, and the UPC code tucked away in the lower right, are hallmarks of this cover.

The 2016 Small Shop issue posted a sales gain of 79% in sales, on top of the 12% gain achieved in 2015. So look for this one to sell!

On sale May 22nd, 2017.  Cover price $5.95.

JunJul 2017

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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