Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Nice Ice

Posted by Scott On March - 23 - 2017

The Mar/Apr 2017 issue of Canadian Geographic is one cool customer.

This classic “Poster Cover” will look good 10 years from now.

Art Director Javier Frutos nailed it.

  • Cover Slash pushes editorial premium
  • Strong Type Treatment on main sell
  • Positioned up high and centered
  • Additional hooks use left hand space effectively
  • Good use of yellow to draw the eye down the page

 

2017 MarApr (Small)

ROYALS…a new SIP from Legion

Posted by Scott On March - 15 - 2017

The Legion will be publishing a SIP on the Royals, which goes on sale May 8th, 2017.  This is the second SIP that they have done that broadens their editorial mandate from beyond military history.

This SIP will be their first at the $16.95 price point, up from $14.95.

The cover features a silver foil logo treatment, embossing of the crown, and spot varnish highlights.

Art Directors Jason Duprau  and Jennifer McGill  have created what I call “the perfect cover”, something I will be talking about at the MagNet conference seminar in April.  Jason will be presenting some of his favorite covers and talking about the creative process too!

ROYALS-SIP Final (Small)

 

 

Silver & Gold

Posted by Scott On March - 1 - 2017

Canadian Geographic‘s Jan/Feb 2017 cover is a tribute to Rule #30.  If it works, keep doing it (or do it again).

This cover pays tribute to the best-selling issue of all-time for Canadian Geographic, and one I am proud to have worked on.  The December 2009 cover smashed all sales records.

Every magazine has what I call “the perfect cover”. The Dec 2009 cover is just that!   It’s something I will be talking about at my seminar at this years’ MagNet 2017 conference.

Jan 2017

 

Dec 2009

2 Covers for Canada’s History

Posted by Scott On February - 24 - 2017

The Apr/May 2017 time slot has two important milestones to celebrate.  So Canada’s History’s Art Director James Gillespie has created two covers to get the job done.

The first cover will be distributed just in Quebec to honour the 375th Anniversary of Montreal.

The second cover will be distributed to all other Provinces to honour the 100th Anniversary of Vimy.

 

Apr2017Montreal (Small)

 

Apr 2017 Vimy (Small)

 

Trout Guide

Posted by Scott On February - 16 - 2017

The Spring 2017 issue of Fly Fusion is set to hit newsstands on Feb 21st, 2017.

Fly Fusion is one of the few niche magazines in Canada that has managed to become a top contender in its category in the USA.

For the 10th year in a row, Fly Fusion’s sales in the USA have increased.  In 2016, sales were up 6%.

Graph Blog1

Spring 2017 (Small)

 

 

Grain Elevator

Posted by Scott On February - 15 - 2017

The Spring 2017 issue of Prairies North features an iconic image from Saskatchewan’s rural landscape.

Art Director Lionel Hughes chose this cover image from a short list of winners of a photo contest the magazine sponsored.

Like many regional magazines, images that celebrate the “home land” are often winners.

The cover price has been raised from $6.95 to $7.99.  The last time the cover price increased was in 2005, from $5.95 to $6.95.

The issue goes on sale March 13th, 2017.

2017 Spring (Small)

 

VIMY

Posted by Scott On January - 6 - 2017

Legion magazine is coming out with a new SIP, this one on the battle of VIMY.  It’s scheduled to hit newsstands on February 6th, 2017.

It retails for $14.95. And as with all Legion SIP’s is oversized and perfect bound, 100 pages thick, on top quality cover and interior stock.

Art Director Jason Duprau.

Strong type treatment.  Aggressive sky bar treatment. Starburst.

vimycover-small

 

 

Sitting Bull

Posted by Scott On December - 1 - 2016

The Feb/Mar 2017 issue of Canada’s History is scheduled to hit newsstands on January 23rd, 2017.

Art Director James Gillespie delivered a stunning cover, featuring an iconic portrait of Sitting Bull, presented with a twist.

The warm gold backdrop provides a great contrast for the black and white photograph.  The vibrant turquoise color choice for the main sell line adds some pop to the bold type treatment.

Editor Mark Reid says:  “In this issue, we feature a story on one of the most famous — and most photographed — Indigenous leaders of the nine-teenth century: Sitting Bull.

The Lakota Sioux war chief famously defeated American Lieutenant-Colonel George Custer’s 7th Cavalry Regiment at the Battle of the Little Bighorn in 1876. The conflict was a seminal moment in American history — but it was a crucial moment in Canadian history, too.

After the fight, Sitting Bull and his followers sought refuge in Canada, igniting an intense debate between Canada and the United States over border sovereignty and transborder Indigenous rights.

In selecting our cover image, as well as the interior feature photos, we needed to consider the troubling legacy of nineteenth century photography of Indigenous peoples. Since the photos were taken by non-Indigenous photographers, the images sometimes do not reflect the reality of the Indigenous experience during the late-nineteenth century.

For Canada’s History, these primary source materials offer valuable insights into the history of Indigenous and non-Indigenous relations. But they need to be treated with sensitivity, and presented in the context of the era in which they were taken.

Hopefully, this cover image, and this story, will encourage further dialogue about Indigenous rights and foster greater understanding among all Canadians.”

 

2017-feb-small

 

Atlantic Books Today

Posted by Scott On November - 29 - 2016

The Winter 2016/2017 issue of Atlantic Books Today is noteworthy. It has the fun and sophisticated feel of a New Yorker cover.

Here’s a blurb from the cover artist, Emma Fitzgerald, who is the author of Hand Drawn Halifax, a bestselling book and now a colouring book too: “I was inspired by a phrase my Dad says on a stormy day: ‘It is a day for a book in the bed.’ Taking it one step further and bringing it into the bath was not too far of a stretch. Encapsulating so many of the fantastic books being made in Atlantic Canada, in an image that also speaks to our experience of hibernating during winter, was a fun challenge. Those winters may very well be why we have so many great writers, and great readers.”

Editor Chris Benjamin says: ” From the editor’s end, the challenge was to blend Emma’s blissful image into a new brand that said we’re for people who really, really love Atlantic Canadian books, and take them seriously. With suggestions from our cover consultant, our designer, Joseph Meuse, did a fabulous job taking a whimsical, half-coloured illustration (which corresponded to the lead story of adult colouring books) and turning into an overall serious cover that shouted out our top stories in a simple, clear and very modern cover concept. We’re very pleased with the outcome and so far our readers seem to be too.”

adult-small

2017 Forecast Issue

Posted by Scott On November - 25 - 2016

The Jan/Feb 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on December 5th, 2016.

The FORECAST issue is a regularly scheduled cover feature, that is typically its best-selling issue every year.

Art Director Ali Salvati has created another “hard-to-miss” cover, with a clean white background and a bold type treatment.

The 2016 Forecast issue sold extremely well, with sales up 28% from prior year!

The magazine retails for $7.99.

 

2017-janfeb-small

 

2016-janfeb-small

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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