Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Coffee Table

Posted by Scott On August - 14 - 2017

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.

 

 

 

Timber!

Posted by Scott On August - 10 - 2017

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

But the result is outstanding.

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.

 

Beer and Cycling

Posted by Scott On August - 1 - 2017

The Aug/Sep 2017 issue of Canadian Cycling is on newsstands now.

This cover combines two of Canadians favorite pass times…cycling and beer.

Look for this one to sell.

 

416422441_lg

Trout Handbook Stuns

Posted by Scott On July - 31 - 2017

The Fall 2017 issue of Fly Fusion is one of my favorites of all time.  It’s scheduled to hit newsstands on August 21st, 2017.

Normally, I’m not a fan of adding pets to the covers of magazines.  But this is the exception.

This cover has it all…the predator, the prey, the pooch.  And it has that moment of triumph…the ahhh moment anglers relentlessly seek.

Tons of benefits packed into this issue, with strong support sell-lines.

 

Fall 2017

 

 

WW1 Stories

Posted by Scott On July - 10 - 2017

The latest SIP from LEGION is scheduled to hit newsstands on August 7th, 2017.

Here’s what Art Director Jason Duprau had to say about this issue:

“When the First World War started in 1914, Canada’s population was less than 8 million, yet more than 620,000 enlisted to stand up to tyranny. Many of the surviving soldiers felt compelled to share their stories—not necessarily with everyone, but with those who had also served—and Legion Magazine helped their voices be heard. Many of those stories, accompanied by dozens of dramatic photos, are collected in this new special issue.  The cover features an iconic photo with great eye-contact, a clear and concise sky bar, compelling main sell-line and a button graphic, highlighting 88 Iconic WWI Photos.”

The issue sells for $14.95

WW1 Stories (Small)

 

Make A Million

Posted by Scott On July - 7 - 2017

The Sep/Oct 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on August 14th, 2017.

With real estate markets across the country sizzling, Canadian Real Estate Wealth’s cover is extremely timely and contains valuable information anyone can put to good use.

This magazine is on a major roll, with 12 of the past 14 issues posting sales gains…over a two year period!

Highlights of this cover include:

  • Sky Bar effectively alternates white and yellow for legibility
  • Bold Type for Main Sell Line
  • Use of check symbols in far left position
  • Use of Number 3 to highlight value
  • Use of underline technique to add interest
  • Color Choice of Yellow creates hot effect off Blue background

The magazine retails for $7.99

Art Director:  Ali Chin

2017 SepOct

 

 

Cover You’ll Love

Posted by Scott On July - 4 - 2017

The August 2017 issue of Canadian House & Home is the Cover of the Week.

  • The cover features a very welcoming boathouse dock scene
  • Bold Type Treatment in upper left position
  • Crisp white feel for Summer
  • Cover Slash in upper right corner

The issue is a visual treat with tons of valuable information.  Last year’s August issue was a huge success (Cottages to Covet) so it will be interesting to see how this one performs.

Here’s what Editor-In-Chief Beth Hitchcock had to say about it:

About the issue:

Just in time for the Canada Day long weekend, our August issue is a celebration of summer style. From a bunkie makeover to a mid-century modern take on a country house, the interiors make you want to kick off your shoes and put up your feet. All the product pages support the same mood: great pitchers for entertaining, the latest woven furniture and accessories, and pieces for a cottage-perfect bedroom.

About the cover:

Crisp blues and whites evoke the feeling of sitting by — or better yet, jumping into — one of our country’s beautiful lakes. We kept the main sell line simple and direct, with a pink accent for extra pop on the newsstand. As for the image, who wouldn’t want to be sitting on that dock looking at that view?

2017 Aug (Small)

 

 

Dieppe

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.

Here’s what Editor Mark Reid has to say about this one:

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”

2017 AugSep (Small)

 

Build a Mirror

Posted by Scott On June - 19 - 2017

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

Dark Horse

Posted by Scott On June - 8 - 2017

The Jul/Aug 2017 issue of Horse Canada, scheduled to hit newsstands on June 26th, will feature a very dark horse, also known as “Canada’s Horse”, or the “Little Iron Horse”.  The issue includes a free Iron Horse Poster inside.

Art Director Sieu Truong has brought that same “poster-like” quality to the construction of the cover.

  • Main sell line in best position, up high and left
  • Good use of alternating yellow and white to draw the eye down the page.
  • Good use of e=left hand real estate for supporting sell-lines.

Here’s what the Art Director had to say about the cover:

We decided to celebrate Canada’s 150th birthday with our own “Canadian Horse” cover. This close up portrait of the handsome gelding was selected with the help of our Facebook fans. It has contrasting background colours and a simple bullet treatment. This really gives the reader an opportunity to appreciate the beauty of our Little Iron Horse.

HC_JulyAug17_Cover_Digital

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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