Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

Trains

Posted by Scott On October - 16 - 2017

The Dec/Jan 2018 issue of Canada’s History is set to hit newsstands on November 20th, 2017.

This time slot is almost always their most productive selling period.

And whenever we have run a cover featuring trains, we have sold exceptionally well, breaking sales records!

Art Director James Gillespie has created another classic “poster style” cover.  A clean white background, bold use of type, simple main sell line and supporting sell line, and a tasteful starburst gives this cover a timeless feel.

The first 3 issues of 2017 have all been Record Breakers too!

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

100 Places to Invest

Posted by Scott On September - 21 - 2017

The Nov/Dec issue of Canadian Real Estate Wealth has been revealed. And it’s scheduled to hit newsstands on October 9th.

Art Director Alicia Chin has created an energetic cover with an incredibly bold and aggressive type treatment.

Bold type treatments have worked for this publication.   Especially when combined with a benefit-oriented sell thrust, a big number to quantify the value proposition, and vibrant colors.

Sky bar and starburst elements in red help direct the eye down the page and triangulate nicely.

 

 

 

Wildlife SIP 2018

Posted by Scott On August - 25 - 2017

Canadian Geographic‘s 2018 Wildlife SIP cover is my new all-time favorite.  This fabulous cover, designed by Art Director Javier Frutos, is sure to be a winner!

Top predators always work well for Canadian Geographic.  In fact, the very first SIP they ever published, back in 2011, also featured a Polar Bear.

Here’s the new cover.  The other Wildlife SIP covers can be found below.

 

Fall Is Coming

Posted by Scott On August - 18 - 2017

Art Director Sieu Truong has created a warm Fall-like cover for the Sep/Oct 2017 issue of Horse Canada.

Alternating white with yellow in the sky bar creates strong contrast and helps draw the eye across the top.  Good use of the left hand margin to stack the selling hooks. Use of blue to help draw the eye down the cover works well, as does the use of a number, and a script font to drive interest to key benefits.

The issue goes on sale August 28th.  It retails for $5.99.

 

Coffee Table

Posted by Scott On August - 14 - 2017

Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.

The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.  Yellow used effectively to direct the eye to matters of importance.

Canadian Woodworking magazine has been on a roll lately.  In 2016, newsstand sales were up 49%, with 5 of 6 issues posting gains.

Plus, the Dec/Jan 2017 issue was up 20%; the Feb/Mar 2017 issue was up 17%, and Apr/May 2017 is up 35%.

The Oct/Nov 2017 issue of Canadian Woodworking is scheduled to hit newsstands on September 17th.

 

 

 

Timber!

Posted by Scott On August - 10 - 2017

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

But the result is outstanding.

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.

 

Beer and Cycling

Posted by Scott On August - 1 - 2017

The Aug/Sep 2017 issue of Canadian Cycling is on newsstands now.

This cover combines two of Canadians favorite pass times…cycling and beer.

Look for this one to sell.

 

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Trout Handbook Stuns

Posted by Scott On July - 31 - 2017

The Fall 2017 issue of Fly Fusion is one of my favorites of all time.  It’s scheduled to hit newsstands on August 21st, 2017.

Normally, I’m not a fan of adding pets to the covers of magazines.  But this is the exception.

This cover has it all…the predator, the prey, the pooch.  And it has that moment of triumph…the ahhh moment anglers relentlessly seek.

Tons of benefits packed into this issue, with strong support sell-lines.

 

Fall 2017

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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