Covers Sell

Covers Sell

Archive for the ‘Cover Fight’ Category

New York Magazine’s Best & Worst of 2014

Posted by Scott On December - 14 - 2015

boxing_globe_icon_125x125.2Which covers of New York magazine turned on/turned off Canadian’s in 2014.

Below I will show you six covers in chronological order. 3 Covers were the worst sellers in Canada, while the other 3 were the best selling covers of New York magazine in Canada.

Your task is to separate the best from the worst, and then rank them from best to worst.

No Peeking.  Answers are the bottom of the post.

2014-05                                                      2014-13                                                    2014-27

2014-052014-132014-27

2014-33                                                     2014-41                                                     2014-47

2014-332014-412014-47

 

 

 

 

 

And the Answers Are:

Best-Sellers in Canada

  1. 2014-33  Fall Fashion… Sold 642 copies at a 60% sell-thru
  2. 2014-13 100 Years/Songs/Night… Sold 629 copies at a 61% sell-thru
  3. 2014-27 Real Estate…Sold 617 copies at a 57% sell-thru

Worst Sellers in Canada

  1. 2014-05 Super Bowl…Sold 212 copies at a 21% sell-thru
  2. 2014-41 Drones…Sold 222 copies at a 21% sell-thru
  3. 2014-47 Happy Face…Sold 232 copies at a 22% sell-thru

 

RollingStone 2015 (1st Half)

Posted by Scott On December - 10 - 2015

boxing_globe_icon_125x125.2Which issues of the RollingStone sold the best in Canada in the first half of 2015?

Below are the 3 Best Sellers, along with the worst seller.

Take you best guess then check the answers at the bottom of the page.

No Peeking.

Hint:  One of these was on sale for 4 weeks)

2015-02 (On Sale Dec 8th, 2014)

2015-02

2015-22 (On Sale May 11th,2015)

2015-22

2015-24 (On Sale May 25th, 2015)

2015-24

2015-30 (On Sale Jun 22nd, 2015)

2015-30

Results Below:

And the Results:

  1. 2015-02 Seth Rogan:  Sold 13,688 at a 50% sell-thru   (On sale 4 weeks helped)
  2. 2015-30 Rush:  Sold 8,345 at a 34% sell-thru  (Our Boys)
  3. 2015-22 David Letterman:  Sold 5,986 at a 28% sell-thru  (Legend Retires)
  4. 2015-24 Greatful Dead:  Sold 2,836 at a 13% sell-thru  (Way too Groovey)

The New Yorker 2015 (1st Half)

Posted by Scott On December - 3 - 2015

boxing_globe_icon_125x125.2Which issues of the The New Yorker sold the best in Canada in the first half of 2015?

Below are the 3 Best Sellers, along with the worst seller.

On the left is how they looked on newsstands with their cover wrap.

And on the right is how they looked without the cover wrap.

Take you best guess then check the answers at the bottom of the page.

Jan 19th, 2015

2015 Jan 19th2015 Jan 19th without

Feb 23rd, 2015

2015 Feb 23rd withCV1_TNY_02_23_15Nelson.indd

Mar 16th, 2015

2015 Mar 16th2015 Mar 16th without

May 11th, 2015

2015 May 11th with2015 May 11th without

The Results Are:

Jan 19th 2015:  Sold 1,170 copies at a 15% sell-thru  (Ebola is a real buzz kill)

Feb 23rd 2015:  Sold 4,112 copies at a 38% sell-thru  (Classic Take on a Classic)

Mar 16th 2015:  Sold 2,051 copies at a 21% sell-thru

May 11th 2015:  Sold 2,014 copies at a 24% sell-thru

The Feb 23rd cover is a classic take on a classic cover.

1_2IRCqO34oyGU9f5HifmofA

New Yorker’s Best Sellers in Canada 2014

Posted by Scott On December - 2 - 2015

boxing_globe_icon_125x125.2Which issues of the The New Yorker sold the best in Canada in 2014?

Below are the 3 Best Sellers, along with the worst seller.

On the left is how they looked on newsstands with their cover wrap.

And on the right is how they looked without the cover wrap.

Take your best guess, then check the answers at the bottom of the page.

 

August 11th, 2014

2014 Aug 11th2014 Aug 11th without

 

 

Dec 22nd 2014

 

2014 Dec 22nd 2014 Dec 22nd without

 

 

Feb 17th 2014

2014 Feb 17th Cover Wrap2014 Feb 17th

 

Jan 6th 2014

 

2014 Jan 6th2014 Jan 6th without

 

 

The Canadian Results Were:

Aug 11th 2014: Sold 4,339 copies at a 43% sell-thru

Dec 22nd 2014:  Sold 4,148 copies at a 39% sell-thru

Feb 17th 2014:  Sold 3,377 copies at a 33% sell-thru

Jan 6th 2014:  Sold 1,523 copies at a 19% sell-thru

Scientific American 2014 (Take the Test)

Posted by Scott On September - 9 - 2015

boxing_globe_icon_125x125.2Scientific American has been continuously publishing for 170 years, so they must be doing something right.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of their 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

 Jan 2014

2014 Jan

Oct 2014

2014 Oct

Nov 2014

2014 Nov

Dec 2014

2014 Dec

And the Answers Are:

#1 Seller in Canada…Nov 2014, Meditation, sold 9,819  (Must have been the subject)

#2 Seller in Canada…Jan 2014,  Mind, sold 8,990  (Best looking cover of the year)

#3 Seller in Canada…Dec 2014, Ideas, sold 8,459  (Big Type Treatment)

#12 Worst Seller in Canada…Oct 2014, Big Bang, sold 5,587  (Huge failure…very drab)

Vogue 2014 (Take the Test)

Posted by Scott On July - 29 - 2015

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Nov 2014  (Fall Romance)

Nov 2014

 

Mar 2014 (Rihanna)

Mar 2014

 

Aug 2014 (Blake Lively)

Aug 2104

 

Sep 2014 (Fall Fashion)

Sep 2014

 

And the Answers Are:

#1 Seller in Canada…Sep 2014, Fall Fashion, sold 47,530  (Seasonality Matters)

#2 Seller in Canada…Mar 2014,  Rihanna, sold 28,420  (A List Celebrity)

#3 Seller in Canada…Aug 2014, Blake Lively, sold 24,615

#12 Worst Seller in Canada…Nov 2014, Romance, sold 12,293  (Huge failure)

Music to Take Test By:

Vogue 2013 (Take the Test)

Posted by Scott On July - 27 - 2015

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

 

March 2013 (Beyoncé)

2013 Mar

 

August 2013 (Claire Danes)

2013 Aug

 

January 2013 (Gwen Stefani)

2013 Jan

 

September 2013 (Fall Fashion)

2013 Sep

 

And the Answers Are:

#1 Seller in Canada…Sep 2013, Fall Fashion, sold 60,524  (Seasonality Matters)

#2 Seller in Canada…Mar 2013,  Beyonce, sold 35,489  (A List Celebrity)

#3 Seller in Canada…Aug 2013, Claire Danes, sold 31,160

#12 Worst Seller in Canada…Jan 2013, Gwen Stefani, sold 17,512  (Huge failure)

Esquire 2014 Covers (Take the Test)

Posted by Scott On July - 24 - 2015

boxing_globe_icon_125x125.2Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.

Jul 2014 (Fatherhood)

2014 July

 

Dec 2014 (Channing)

2014 Dec

 

Jan 2014 (Meaning of Life)

2014 Jan

 

Nov 2014 (Sexiest)

2014 Nov

 

And the Answers Are:

#1 Seller in Canada…Jan 2014, Meaning of Life,  sold 9,912  (Meaning of Life annual theme in this time slot works)

#2 Seller in Canada…Mar 2014,  Channing,  sold 9,300  (Proving Studs still sell)

#3 Seller in Canada…Jul 2014, Fatherhood, sold 7,245 (In 2013 this theme in this time slot featuring Brad Pitt was #3 too)

#11 Worst Seller in Canada…Nov 2014, Sexiest Women Alive, sold 4,658 (This annual theme bombed when moving away from typical background template…too understated…see examples of standard background template below).  If it ain’t broke don’t fix it.

2013 Nov2012 Nov

2011 Nov2010 Nov

2009 Nov2008 Nov

 

Esquire 2013 Covers (Take the Test)

Posted by Scott On July - 23 - 2015

boxing_globe_icon_125x125.2Esquire has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #11 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

Mar 2013 (The Man)

 2013 Mar

Oct 2013 (Obama)

2013 Oct

 

Jan 2013 (Penn)

2013 Jan

 

Jul 2013 (Pitt)

2013 July

 

And the Answers Are:

#1 Seller in Canada…Jan 2013, Penn,  sold 11,319  (Meaning of Life annual + Bad Boy+ White background = Success)

#2 Seller in Canada…Mar 2013,  The Man, sold 8,859  (Proving that Black and All Type covers can work if the subject matter has appeal)

#3 Seller in Canada…Jul 2013, Pitt, sold 8,443

#11 Worst Seller in Canada…Oct 2013, Obama, sold 5,133

 

 

 

Vanity Fair 2014 Covers (Take the Test)

Posted by Scott On July - 22 - 2015

boxing_globe_icon_125x125.2Vanity Fair has some of the most amazingly beautiful covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst

Guess in which order they ranked:  #1, #2, #3 and #12

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

 

July 2014 (Next Wave)

2014 July

March 2014 (Hollywood)

2014 March

January 2014 (Amy Adams)

2014 January

August 2014 (Prince George)

2014 August

And the Answers are:

 

 

 

#1 Seller in Canada…March 2014, sold 37,918

#2 Seller in Canada…January 2014, sold 34,681

#3 Seller in Canada…August 2014, sold 31,967

#12 Worst Seller in Canada…July 2014, sold 20,338

 

 

 

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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