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Archive for the ‘Check Up’ Category

Canada’s History posts Record Year on Newsstand

Posted by Scott On June - 14 - 2018

Canada’s History magazine posted their best year ever in 2017 at the newsstand.  Editor, Mark Reid; Art Director, James Gillespie; Danielle Chartier, Circulation Director; and Publisher Melony Ward please take a bow.

The list of accomplishments is impressive:

  • Total copies sold were 31,250…up 12% from prior year
  • Revenue was up 15.7%
  • 5 of 6 issues were up compared to prior year
  • 3 of 6 issues were new all-time Record Breakers for their time slots

Some notable achievements with retailers:

  • Sales at Shoppers Drug Mart up 12%
  • Sales at Wal Mart up 24%
  • Sales at Presse Commerce up 20%
  • Sales at Hudson up 35%
  • Sales at SaveOn/Overwatie up 46%
  • Sales at London Drugs up 84%

The Record Breaking Covers are:

  • Feb/Mar 2017 (Sitting Bull) Best Ever in this time slot
  • Apr/May 2017 (Vimy/Montreal split cover) Best Ever in this time slot
  • Jun/Jul 2017 (Big Questions/Expo split cover) Best Ever in this time slot

The other 3 covers in 2017 are:

  • Aug/Sep 2017 (Dieppe) 3rd best ever in this time slot
  • Oct/Nov 2017 (Timber) 3rd best ever in this time slot
  • Dec/Jan 2018 (Trains) 2nd best ever in this time slot, and 2nd best ever of all time slots

HGTV loves June (August Issue)

Posted by Scott On March - 2 - 2018

For most publishers, the month of June can be tough at newsstands.  Books tend to be a bit thinner, and the warm weather can lead to less reading.  But for HGTV magazine, their August issue (on sale in June) has produced the best-selling issue for 4 years in a row.

As you will soon see, they found something that works in that time slot, and they keep on flogging it:

Rule #30:  If it works, keep doing it

 

73% Sell-Thru!

Posted by Scott On January - 12 - 2018

SkyNews has just achieved something rarely seen these days.  Their Sep/Oct 2017 issue sold-thru at an astounding 82% in the USA, and at a 70% sell-thru in Canada.  Overall, the issue sold 10,485 copies in Canada, plus another 3,909 copies in the USA, for a combined total sale of 14,394 copies on a draw of 19,675, for a 73% combined sell-thru!  It’s an All Time Record Breaker for this impressive title.

 

New Yorker’s 92nd Anniversary Issue

Posted by Scott On August - 25 - 2017

Back in February of this year, I posted the New Yorker’s  92nd Anniversary issue as the Cover of the Week. (See original post below).

I promised to report back on how it sold in Canada.  So here it is:  The issue sold 2,889 copies in Canada.  That’s up 1,383 copies from the same time slot last year, a gain of 92%.  It sold 1,065 copies or 58% more than the issue that preceded it, and 918 copies or 47% more than the issue that came after it.  Only 2 issues in 2016 sold more than this one did in early 2017.  Canadians lapped it up.

 

 

The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

Creative Scrapbooker Rocking the USA

Posted by Scott On August - 3 - 2017

check_mark_125x125The Fall 2017 issue of Creative Scrapbooker is set to hit newsstands on August 28th.

This high-quality niche publication retails for $12.99.  It has an over-sized format, is perfect bound, printed on super thick cover and interior stock, and every issue is 148 pages thick.

Published  quarterly by the dynamic duo of Jackie Ludlage, Founding Editor; and Katharina Doyle, Founding Publisher, and their talented team, this magazine has been on a roll.

Newsstand sales have been up now for 12 straight issues!  In 2015 sales were up 14% and in 2016 sales were up 21%.

This Canadian gem is now available for sale in the USA at Barnes & Noble, JoeAnne’s, and other specialty accounts, where it is selling through at over 50%.

Quality Counts, and this beauty proves it.

Here’s the latest cover:

 

 

 

National Bird Cover: Big Win!

Posted by Scott On May - 8 - 2017

check_mark_125x125Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.

This issue was a success on every level:

1.  Got lot’s of free media exposure

2.  Sales up 42% from prior year

3.  Cover price increased by $1 to $8.95…a 12.6% increase

4.  Revenue up 59%

5.  Efficiency finished at 42%…up 14 pts from prior year

2016 NovDec

Big Growth for Canadian Woodworking

Posted by Scott On March - 8 - 2017

check_mark_125x125Canadian Woodworking has just posted fabulous newsstand sales growth for 2016.  While industry averages show newsstand sales in Canada were down 11.8% last year, Canadian Woodworking posted a 49% increase in sales!

Five of their six bi-monthly issues posted gains in 2016.

The distributor is Coast to Coast, with Ron Sellwood acting as the account executive.  Working with consultant Colleen Moloney, the magazine gained dealer coverage which helped give the magazine needed exposure.

  • The Dec/Jan 2016 issue (Tablet Stand) was up 62%
  • The Jun/Jul 2016 issue (Small Shop) was up 79%
  • The Oct/Nov 2016 issue (Patio Chair) was up 125%

And the first issue of 2017, Dec/Jan 2017 (Smartphone Holder)  is on track for a 20% gain, on top of last year’s huge improvement!

Congratulations to the team at Canadian Woodworking.

DecJan 2016JunJul 2016

OctNov 2016DecJan 2017

 

Harrowsmith’s 2016 Gardening Digest Sets Sales Record

Posted by Scott On January - 31 - 2017

Harrowsmith’s 2016 Gardening Digest established a new all-time sales record in 2016!

check_mark_125x125Sales increased by 22% from prior year!

The draw was trimmed by 7%.

Efficiency improved by 7 pts.

The covers have been evolving every year, as you can see below.

The 2017 edition is going on sale soon.  Pan to bottom of this post to see a sneak peak of the 2017 cover…

2016 A Record Breaker

2016 Garden (Small)

 

GDigest Sum2015 COVER (Small)garden digest 2014 (Small)garden1 (Small)

 

2017 Garden (Small)

 

Canadian Real Estate Going Up!

Posted by Scott On January - 27 - 2017

check_mark_125x125Canadian Real Estate Wealth enjoyed a very successful year on the newsstand in 2016. With real estate markets in both Vancouver and Toronto sizzling, so too are our sales.

Five of our six issues are posting strong gains.

The total increase for 2016 is 15%.

Fabulous covers by Art Director Ali Salvati are shown below.

  • Jan/Feb 2016…up 28%
  • May/Jun 2016…up 7%
  • Jul/Aug 2016…up 19%
  • Sep/Oct 2016…up 14%
  • Nov/Dec 2016…forecast up 27%

 

2016 JanFeb (Small)2016 MayJun (Small)

Sep 2016 (Small)2016 AugSep (Small)

2016 NovDec (Small)

Can Geo’s Quiz SIP Success!

Posted by Scott On November - 23 - 2016

check_mark_125x125Last year at this time, Canadian Geographic published their first digest-sized SIP.  The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price.  That’s impressive!

Due to the success, this year’s distribution has been bumped up by 12.4%.

This year, the 2017 Ultimate Geography Quiz book features three regional covers.

Editor Aaron Kylie says:  “Given the provincial/territorial organization of the Ultimate Canadian Geography Quiz SIP, it seemed natural to have a number of regional covers for the issue. We selected three compelling images submitted to the Canadian Geographic Photo Club, one each for eastern, central and western Canada. Our hope is this will improve the newsstand success of this already popular SIP.”

quiz-sip-2017-small

quiz-sip-2017-c

 

quiz-sip-2017-b-small

quiz-2016

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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