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Archive for the ‘Cover of the Week’ Category

Trump as Cover Boy in Germany

Posted by Scott On March - 10 - 2017

cover_of_the_week-125x125It seems that the German magazine Der Spiegel has a bit of a Nazi guilt complex that they are trying to assuage/and are a bit obsessed with Donald Trump.    Check out these covers…what fun.  It sure makes Time Magazine’s covers look, well, rather timid in comparison.

According to Wikipedia:  Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe’s largest publications of its kind, with a weekly circulation of 840,000.

It was founded in 1947 by John Seymour Chaloner (de), a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the Spiegel scandal in 1962 and the Flick affair in the 1980s. According to The Economist, Der Spiegel is one of continental Europe’s most influential magazines.

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Swimsuit Issue 2017 has 3 Covers

Posted by Scott On February - 22 - 2017

cover_of_the_week-125x125The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

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New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

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Sophie Gregoire Trudeau Exclusive

Posted by Scott On February - 9 - 2017

cover_of_the_week-125x125FASHION Magazine  has just announced that the March 2017 cover will feature Sophie Gregoire Trudeau…that’s quite an accomplishment!

According to the press release:  “The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature, in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape.”

The March issue is “feminist themed”, and is coordinated with International Women’s Day, which falls on March 8th, 2017.  Look for the issue on newsstands February 13th, 2017.

The Press Release goes on to say:  “In addition to discussing her recovery from bulimia nervosa, Grégoire Trudeau shares her other passion projects, which include promoting self-esteem in girls and advocating for wage equality, affordable daycare and justice for Indigenous women.”

“We’re so proud to have Sophie Grégoire Trudeau as the face of this month’s feminist-themed issue,” says Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “She is one of many great Canadian women we profile in the issue who are actively creating a better future for everyone. In this issue we also include the results of our first-ever “State of Sisterhood” survey, which was completed by more than 1,100 Canadian women.”

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Target Trump

Posted by Scott On February - 8 - 2017

The February issue of VILLAGE magazine (out of Dublin, Ireland) is creating quite a buzz.  It shows crosshairs on Donald Trump’s head, with the provocative words “Why Not?”, raising the question: is assassinating the President of the Untied States worth considering?

This disturbing cover created a social media backlash against the magazine.  But Editor Michael Smith has strongly denied the allegation that the cover is supporting the assassination of President Trump.   Apparently, the article concludes, after considering arguments both pro and con, that such a solution is not a good idea.

One of my 36 Cover Rules is, Rule #6:  Be Controversial.

But perhaps the cover isn’t as controversial as critics might think.  After all, musicians such as Madonna and Big Sean have mused about taking out Trump.  Madonna gave a speech where she said that she “thought an awful lot about blowing up the White House.”   And Big Sean rapped on a live radio show the following words, ” I might just kill ISIS with the same icepick / That I murder Donald Trump in the same night with.”  And apparently, according to an article on Mashable, there are over 12,000 tweets on Twitter that have called for the new president’s assassination.

Perhaps the old adage that there is no such thing as bad publicity still applies in the era of “click bait”.

Fact:  4 Presidents have been assassinated, 1 Democrat and 3 Republicans:  John Kennedy (D); William McKinley (R); James Garfield (R); Abraham Lincoln (R).

 

 

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Now That’s Fun!

Posted by Scott On December - 15 - 2016

cover_of_the_week-125x125The January 2017 issue of Toronto Life is a good example of a cover that knows how to have some fun.  The issue is out just in time for the last minute Christmas Shoppers and Boxing day enthusiasts.  On sale December 19th, 2016.

This time slot has historically be used for the “Where to Get Stuff Cheap” theme.  It’s a topic that typically works well for City Magazines across North America.  If it works, keep doing it!

Christine Dewairy, Art Director, Toronto Life, has this to say:

“Our January cover is about the city’s best shopping secrets—where to find the best sample sales, amazing deals on designer stuff, hidden gems. It’s a light, fun topic, and we wanted to convey that tone in the design. So we put a puppy—a puppy detective—in a luxurious Coach bag, to create a poppy, slick and cheeky image.”

 

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Collectors Item

Posted by Scott On November - 9 - 2016

cover_of_the_week-125x125The October 31st, 2016, issue of New York magazine will go down as an epic mistake, on par with Dewey Wins.

This one may become a collectors item.  Watch for this one to sell.

We will certainly be seeing a lot more Trump covers over the next 4 years.

And lots of hysterical skits on Saturday Night Live.

The big winners last night may be comedians and magazine publishers.

 

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They Like Us

Posted by Scott On November - 4 - 2016

cover_of_the_week-125x125The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week.

But check out some of their other recent covers too.

Very few magazines have mastered the use of illustrated covers the way these folks have.

Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”

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Toronto Life Turns 50!

Posted by Scott On October - 18 - 2016

cover_of_the_week-125x125Toronto Life celebrates 50 years of magazine publishing effective with the November 2016 issue.

From their Press Release:

Toronto Life celebrates its 50th birthday this month with an anniversary issue set to hit newsstands on October 20th. The cover story focuses on what Toronto will look like 50 years from now, how its demographics and economy will change, and how we will deal with a doubling of population. Other stories include a round-table debate with Mayor John Tory and five former Toronto mayors, and a profile of the magazine’s long-time owner Michael de Pencier that serves as a history of the magazine itself.

In a year that has seen prominent magazine titles close, reduce their frequency, or move to digital only, the story is much different for Toronto Life. In almost every measurable way, the magazine has never been stronger.

According to Vividata, an independent audience measurement body, Toronto Life is read by 890,000 people in print each month. That is the highest measured audience for the magazine since 2005. Within Toronto, no other magazine comes close to the reach of Toronto Life—it has the largest measured audience of any magazine. When combined with an online audience of over 770,000 each month (according to Google Analytics), more people are reading Toronto Life today than at any point in its history.

Ken Hunt, Toronto Life’s publisher, compares the magazine’s success to the story in Michael Lewis’s book Moneyball. “We’ve become much smarter about how we measure the effectiveness of the content we produce,” Hunt says. “The data has shown that quick, cheap stories, online quizzes and other click bait doesn’t sustain audience attention; feature-length stories, particularly stories that have a strong point-of-view or unusual access to its subject, have the greatest impact, produce the most engagement, and get shared on social media. This is how we keep readers coming back.”

Toronto Life’s commitment to quality has been reflected in the magazine’s continuing success in magazine award season. At last year’s National Magazine Awards, Toronto Life received more nominations and took home more awards than any other Canadian magazine. And at the inaugural Digital Publishing Awards, Toronto Life received the award for the Best Digital Design, beating out other high-profile finalists including Maclean’s and the Toronto Star’s Star Touch tablet edition.

“We are proud of the innovations we have been able to make on the web with a small, dedicated team,” adds Hunt. “Growing and engaging our digital audience while maintaining our commitment to print is core to our long-term success. Print is an incredible technology at holding a reader’s attention. If we can get a magazine into someone’s hands, they will happily spend an hour or more with us. That kind of engagement is difficult to achieve online. There are just too many distractions.”

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House & Home Celebrates 30 Years

Posted by Scott On October - 14 - 2016

cover_of_the_week-125x125The November 2016 issue of Canadian House & Home is a milestone issue, marking 30 years of producing the best home & style magazine in the category.

Editor Beth Hitchcock had this to say about the issue:

“For House & Home‘s 30th Anniversary issue, we searched for a cover star whose personality and home epitomized easygoing Canadian style. Kim Cattrall’s retreat on Vancouver Island — about 40 minutes from where she grew up — was the perfect fit. Though we all associate her with the wonderfully audacious Samantha Jones from Sex and the City, the real Kim is happiest in this understated, natural setting, and that’s the story we wanted to share with readers. We kept the sell lines simple and matched the banner to the rich red colour of Kim’s door for a mood that’s celebratory, Canadian and just festive enough to suit pre-holiday newsstands.”

The issue is 172 pages thick, and packed with great advice.  Look for this one to sell!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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