Covers Sell

Covers Sell

Archive for the ‘New and Net-worthy’ Category

2017 CMC Winners

Posted by Scott On April - 28 - 2017

news_green-125x125At Magazines Canada‘s 2017 MagNet Conference on Wednesday, the CMC handed out their annual awards for circulation excellence.

This year’s winners are:

Vendor of the Year was awarded to two worthy industry names:   Colleen Moloney (CM Group) and Mark Wade (Interprovincial Printing).

Lifetime Achievement:  Tom Worsley, who has enjoyed a distinguished career in newsstand marketing.

Audience Development:  Canada’s History.  One of many reasons:  2 of 6 issues smashed sales records, with single copy revenue up 10.3%).e of many reasons, two issues smashed newsstand sales records, with single copy revenue up 10.3%

Magazine of The Year:  Canadian Woodworking. (One of many reasons: their newsstand sales were up 49% in 2016).

Congratulations to this year’s winners!

2017 Feb (Small)JunJul 2017 (Small)

 

First Lady Wins $3 Million Judgement

Posted by Scott On April - 13 - 2017

news_green-125x125According to VanityFair.com , Melania Trump has won a $3 million dollar judgement (and an apology) from the Daily Mail.  “It’s far less than the $150 million Trump’s initial suit demanded, but still extraordinary that a First Lady earned a public retraction and payout from a media organization,”according to the post.

The judgement was handed down in London’s High Court.

The trouble was that the Daily Mail suggested that Melania Trump was a professional escort, or to be more blunt, was saying she was a hooker.

“We accept that these allegations about Mrs. Trump are not true and we retract and withdraw them. We apologize to Mrs. Trump for any distress that our publication caused her. To settle Mrs Trump’s two lawsuits against us, we have agreed to pay her damages and costs,”said a press release.

Like the Rolling Stone case/fake news Campus Rape Story (in my previous post) it certainly would have been a lot less expensive to simply hire a good fact checker.

First Lady

 

Rolling Stone Settles Lawsuit

Posted by Scott On April - 12 - 2017

news_green-125x125Rolling Stone magazine has finally admitted defeat, and has settled the defamation lawsuit brought by University of Virginia administrator Nicole Eramo.  The lawsuit stems from the now infamous, and debunked, Campus Rape Story, published in November of 2014.  A jury in a Federal court awarded Eramo 3 million dollars, which both Rolling Stone and the writer appealed in November of 2016.

Yesterday, a spokeswoman for Wenner Media, the parent company of Rolling Stone, said: “Rolling Stone, Sabrina Rubin Erdely and Nicole Eramo have come to an amicable resolution. The terms are confidential.”

One problem remains, and that is that Rolling Stone is still fighting a 25 million dollar lawsuit brought by the fraternity Phi Kappa Psi. Rolling Stone’s article claimed, falsely, that a gang rape had happened at the campus frat house.  A hearing on this suit is set for Wednesday afternoon in a Charlottesville Circuit Court. A trial is currently scheduled to begin Oct 23rd, 2017.

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Two Newsstand Seminars

Posted by Scott On March - 30 - 2017

news_green-125x125Magazine Canada’s 2017 MagNet conference is quickly approaching.   Please register right away for both newsstand seminars scheduled for the morning of April 27th 2017.

I’m hosting a session called:  Niche Covers That Worked and Why.  I’m being joined by three talented art directors:  Jason Duprau from Legion, Sieu Truong from Horse Canada, and James Gillespie from Canada’s History.  It will be an upbeat session talking about the creative process, in detail, and how to create covers that sell (and how to avoid ones that don’t).

It’s session #CC6 and runs from 10:45am to 12 noon.  I hope to see you there.

The other session is called State Of The Newsstand Nation. It has a stellar panel of industry experts and it’s described like this:  ” What is today’s exciting news from the retail sector? Engage with industry leaders and have your questions answered! This session covers trends and initiatives in the North American retail market, in Canada and in Quebec. Get a view into the Canadian book market to understand why books continue to do well at retail. Learn about what the Industry Action Group is working on, on behalf of the entire industry. Plus, how are magazines ranking against each other? Boxscore results reveal interesting title movement. And finally, discover print again.”

It’s session #CC4 and runs from 9am to 10:15 am

Visit the Magazines Canada website and sign-up right away!

 

 

 

 

 

 

 

Retailer Excellence

Posted by Scott On December - 19 - 2016

news_green-125x125This article was submitted by Romain Fleury, Directeur Général, Presse Commerce:
Munro’s bookstore, a long-time chain member of Presse Commerce, has been ranked third best bookstore store in the world by National Geographic’s book “Destination of a lifetime”.

Founded in 1963 by Jim and Alice Munro, Munro’s bookstore has been one of the most popular attractions in Victoria, British Colombia. Their great success comes from its staff members and the 30,000 books offered. The neoclassical look of the former bank gives the store a unique look. Visitors come from around the world to take a look of this so-called “magnificent” bookstore.

In 2013, half a century after the foundation, Alice Munro won the Nobel price in literature, which gave the bookstore a world-class popularity. Since then, Jim and Alice Munro have retired and handed over to four staff members.

Mags & Fags in Ottawa is also a destination store that has been granted the ultimate award for a newsstand: Magazines Canada Retailer of the year! Christa and Charlene have decided to change the name to The Gifted Type, many renovations but the same passion for magazines, gift cards, books and newspapers.

Can newsstand be creative?  Atlantic Newsin Halifax is preparing “surprise bag”. The relationship with Michelle Gerard is so close with her customers that they are following her blindly!

In Saskatoon and Winnipeg, no doubt that McNally Robinson is more than a newsstand. Of course they are one of the largest independent bookstores, but also a restaurant, a book club, a venue, a classroom and surely a real exceptional shopping experience!

All across Canada theses little gem stores exist thanks is to their knowledgeable and passionate staff and the great quality of the Canadian publishing community.

MagNet Releases 2016 3rd Quarter Results

Posted by Scott On December - 8 - 2016

news_green-125x125MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results.

The good news is that Canadian results are better then the USA results.

Third Quarter Results are:

For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year.

In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 24.7% compared to 26% last year.

When we add up all 3 Quarters the results are:

For Canada, draws have been cut by 10.5%, sales are down 11.6%. Sell-thru is 29.4% compared to 29.8% last year.

For the USA, draws have been cut by 10.3%, sales are down 12.2%.  Sell-thru is 25.3% compared to 25.8% last year.

Higher Cover Prices Mitigate Retail Decline:

Thanks to higher overall cover prices in both Canada and the USA (which is being attributed to SIPS), the total retail dollars are down 6.1% in Canada, and down 6.7% in the USA.

Celebrity Titles Down yet General Interest Titles are Up!

Celebrity titles are down 19% in the 3rd Quarter.

General Interest titles are up 8.2% in the 3rd Quarter

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magnet-3rd-quarter-2016-category

 

magnet-class-of-trade-2016

Oh no! Oops!

Posted by Scott On November - 11 - 2016

news_green-125x125The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake.

Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election.  Problem?

They assumed Hillary Clinton was going to win.

“Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Newsweek partner which produces special issues under the popular brand.”

The article goes on to say that the Madam President issue hit stores on Tuesday (election day) but were told not to put issues on sale until after the election i.e. Wednesday.  But some stores did.  Romando claims only 17 Clinton magazines were sold out of 125,000 printed and shipped.  Talk about a brutal sell-thru efficiency of .000136%.

Topix Media is now scrambling to get a President Trump SIP out to newsstands sometime later next week.

 

RollingStone Verdict: Guilty

Posted by Scott On November - 10 - 2016

news_green-125x125Can RollingStone magazine survive?  That’s the question after a jury ruled that RollingStone and its writer Sabrina Erdely were guilty of libel with malice, and of defamation. The trial lasted two weeks before the 10 member jury delivered their judgment.   The case stems from an article published in RollingStone entitled  “A Rape on Campus”.  In the article, the writer told the story of “Jackie”, who claimed she was raped at the University of Virginia.  It turned out the story was a fabrication.

The plaintiff, Nicole Eramo, a University administrator, claimed she was unfairly portrayed by the writer and RollingStone, as someone who was trying to prevent the story from coming out because “nobody wants to send their daughter to the rape school.”  The plaintiff’s lawyers had to prove that RollingStone made her appear “odious, infamous or ridiculous” and that the magazine acted with “actual malice,” meaning that it knew that what it was writing about her was false or should have known that it was false.

rape-on-campus

The article was first published in the Dec 4th 2014 issue.  According to Wikipedia: “The article included a claim that a student, identified only as “Jackie” by the magazine, had been taken to a party hosted by the Phi Kappa Psi fraternity at the University of Virginia by a fellow student. At the party, Jackie alleged in the article, her date led her to a bedroom where she was raped by several fraternity members as part of an initiation rite. Jackie’s account generated much media attention, and the university suspended the fraternity. After other journalists investigated the article’s claims and found significant discrepancies, RollingStone issued multiple apologies for the story. Further investigation concluded that Jackie had fabricated the incident”.

The lawsuit sought $7.5 million in compensatory damages.

Freelancer Sabrina Rubin Erdely ‘said she was searching for a single, emblematic college rape case that would show ‘what it’s like to be on campus now,’ ’ says a report by three academics at the Columbia Graduate School of Journalism. (Reuters)

“According to the Associated Press, Eramo told jurors that, after the story’s publication, she had trouble sleeping, feared for her life, and struggled explaining the events to her then-7-year-old son. She said she contemplated suicide at one point, and her husband also testified that Eramo told him she didn’t know that should could live anymore.” She was awarded $3 million, of which $2 million was a judgment against the writer and $1 million against the magazine.  RollingStone has also agreed to pay Erdely’s legal costs.

Erdely was not fired after the article was retracted and continues to write for RollingStone.

RollingStone also faces a $25 million lawsuit from Phi Kappa Psi, the fraternity where Jackie claimed her assault took place. That case is scheduled to go to trial late next year.

Did You Know that Cover Prices…

Posted by Scott On November - 4 - 2016

news_green-125x125At a recent newsstand seminar, (the MBR Conference at the Old Mill, on October 25th) Glenn Morgan, CEO of Coast to Coast, and Craig Sweetman, presented some interesting findings from the recently completed 2015 CTC Boxscore.

The CTC Boxscore looks at 3,091 English language magazines sold in Canada.

Did you know that the average price of a magazine in 2015 was $6.26 cents, up from $5.45 in 2012?  An increase of 14.9%.

If you haven’t considered a price increase recently, it may be time to do so.

 

 

 

Did You Know…

Posted by Scott On November - 3 - 2016

news_green-125x125At a recent newsstand seminar, (the MBR Conference at the Old Mill, on October 25th) Glenn Morgan, CEO of Coast to Coast, and Craig Sweetman, presented some interesting findings from the recently completed 2015 CTC Boxscore.

One factoid in particular was a real eye-opener:

In 2015 close to 55 million copies of English language magazines were sold on Canadian newsstands through the mass market wholesaler network.  So this obviously doesn’t include any French language magazines sold in Canada, nor any copies sold through the Direct-to Retail channel, both of which are considerable.

Assuming a 12 hour shopping window per day (9am to 9pm) here’s how that 55 million copies breaks down…

  • In this country 3.6 magazines are sold every second.
  • In the next minute over 200 magazines will be sold in Canada.
  • In the next hour close to 13,000 magazines will be sold on Canadian newsstands!
  • In the next day over 152,000 magazines will be purchased by Canadian consumers!
  • In terms of total retail dollar sales, almost $1 million a day of magazines are sold in Canada.

Pretty impressive, eh?

glennm

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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